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Blu-ray misses int’l target due to high prices and low demand

Blu-ray misses int’l target – Prices too high, demand too low Variety reports (sorry about the “paywall” at Variety, which limits free views).

Screen Digest’s head of video Helen Davis Jayalath said, “The failure of the Blu-ray format to capture enough of the market in 2009 means this downward trend is now set to continue, with the short-term uplift in video spending that we had previously expected to see in 2010-2011 unlikely to materialize.”

Seems like Apple/Steve Jobs and (well) me, were right about Blu-ray never quite reaching the level of DVD penetration.