Blu-ray misses int’l target due to high prices and low demand

Blu-ray misses int’l target – Prices too high, demand too low http://bit.ly/968TdT Variety reports (sorry about the “paywall” at Variety, which limits free views).

Screen Digest’s head of video Helen Davis Jayalath said, “The failure of the Blu-ray format to capture enough of the market in 2009 means this downward trend is now set to continue, with the short-term uplift in video spending that we had previously expected to see in 2010-2011 unlikely to materialize.”

Seems like Apple/Steve Jobs and (well) me, were right about Blu-ray never quite reaching the level of DVD penetration.

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