The present and future of post production business and technology

Steve Ballmer is not a ‘product guy’

One Big Problem With Steve Ballmer Running Microsoft: He’s Not A Product Guy

One thing that we’ve learnt since getting into the software business is that a product has to be made “for someone”. For First Cuts, the client was me. For Sequence Clip Reporter it started with the requirements of a close friend and grew in capability as the people who bought it made suggestions for improving it. Without a demanding client, the software will usually not hit the mark.

And that’s why Steve Balmer not being ‘a product guy’ (in contrast to Bill Gates or Steve Jobs) is a problem.