The present and future of post production business and technology

Sonic Solutions buys DiVX

Sonic Solutions buys DiVX Seems like an odd purchase to me but here’s the rationale from Sonic:

“Sonic has been…developing technologies for the preparation and delivery of entertainment content in popular formats — CD, DVD, Blu-ray Disc and most recently Internet delivery of video..DivX is expected to enable Sonic to deepen and broaden the technology it offers for Internet-based video delivery and expand its relationships with leading retailers and consumer electronics manufacturers.” Fair enough. and also puts DivX out of its small-cap and low profile misery over the years.