Australian Airline Jetstart to start renting iPads for inflight entertainment. http://bit.ly/aL1V2O I like 40 channels of Direct on Jetblue free, thank you.
While the iPad is a hot device, I don’t see how this is better than what I already enjoy on Jetblue where it’s free. Seems more like an opportunity to turn something that should be free – inflight entertainment – to another revenue stream for the airline.
“Given the demand for the iPad so far, I anticipate it will have strong appeal amongst our passengers,” he said. “Based on demand for the iPads as part of the trial, we’ll be looking to roll out the devices across our entire domestic and international network later in the year.”