The present and future of post production business and technology | Philip Hodgetts

Archive for August 31st, 2010

Video: Flash on Android Is Shockingly Bad

And yet, people think it can be done on an iDevice and even want it!

While in theory Flash video might be a competitive advantage for Android users, in practice it’s difficult to imagine anyone actually trying to watch non-optimized web video on an Android handset, all of which makes one believe that maybe Steve Jobs was right to eschew Flash in lieu of HTML5 on the iPhone and iPad.

So, to be clear. There is no working version of Flash running on any smartphone, but somehow Apple should magically make it work on their devices with no access to the source code? In what reality is that reasonable?

From DVMagazine via Twitter: Hodgetts Leads Web Video Tech Sessions at Digital Video Expo

I’ve got a reasonably full DV Expo Schedule this year with three sessions on compression and web video on Thursday September 30th: Video Compression Options, Web & Mobile Video: Web Video Production Workshop, and Web & Mobile Video: Web Video Production Workshop | Part 2. That’s in the paid conference track, which has 11 days left for discounted registration.  Fun fact: in the audience will be a friend from my high school days I haven’t seen in more than 35 years.

The day before, Wednesday 29th, I’ll be on the main stage off the Exhibition floor with a free presentation “The New Now: Surviving the Changing Biz of Production The New Now — Surviving the Changing Business of Production”.

All the details are at

Plus, that Wednesday night’s LAFCPUG meeting will include the first public demonstration of our newest piece of software prEdit. I’ll be writing more about prEdit coming up as tomorrow will be the first day I use it on a real project: a documentary we’re producing to find out how better to improve prEdit, but also to have demonstration media we own the rights to.

By the way, you can check my schedule for upcoming events on the Upcoming Presentations link at the top right of the blog. Next presentation will be at OCMA, Orange County on September 21: Part 2 of the New Now presentation. Marketing, sales, working more efficiently and owning an income.

Viral Video bad for producers and advetisers

Jim Louderback is one smart guy. Revison3 is doing well, building strong audiences and yes, getting enough advertising support to make a business. In this article he debunks the idea that going for “viral video success” is the wrong strategy for producers:

Let’s start with producers and show creators. Media is all about building habits. Successful producers bind an audience to their creation, building an insatiable hunger for the next installment, next episode, next post. But when you focus on viral success, you throw that focus on repeatability out the window. By its nature, viral videos are designed to surprise, titillate and entertain. They are, by nature, unique…

They do nothing for the producer long term (with some exceptions) but worse they’re not good for advertisers either:

Viral videos may be bad for creators and publishers, but they are actually worse for advertisers. Your typical viral video gets passed around, yes, and drives a lot of views. And yes, those can translate into impressions for an advertiser. But as we’ve seen at Revision3, advertising associated with viral videos has only a small fraction of the impact of an ad that runs inside, or alongside, an episodic video program. We’ve seen tremendous results from putting brands next to our long-running episodic programs — those with real communities, high comment-to-view ratios and predictable views. We’ve seen terrible results by associating the same brands and services with the few viral-focused shows we’ve tried out over the last five years. And if you try creating those viral-focused videos yourself, you are in for a real surprise. It is overwhelmingly likely that you’ll end up with closer to a thousand views than a million.

Concentrate on building an audience? What a concept.



Getting There From Here,

Getting There From Here, Technology Gruber’s take

I agree that the net would be better off with a much reduced use of Flash. Use it where it brings something valuable by all means, but a proprietary (show us the player source code) format should not be the dominant one.



Pirate Bay Movie Fully Funded in three days

Pirate Bay Movie Fully Funded In Three Days

People involved in the P2P scene are generally thought of as not wanting to pay for anything, despite the evidence actually proving the opposite. (People who download unauthorized copies of music and film/tv actually buy more.) More evidence from this example. I nearly posted the request for funding a couple of days ago but it wasn’t really newsworthy. Getting funded – even a small $25K budget – is always worth celebrating.

Just three days after filmmaker Simon Klose started a fundraiser to complete his upcoming Pirate Bay documentary, the seed funding goal of $25,000 has already been reached. The Pirate audience has been extremely generous, with a full 27 days left the counter currently sits at $28,099

August 2010
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