Is $10 The Magic Number In Online Publishing? http://bit.ly/d9NS5x

Now that advertising isn’t going to be the only way to fund film and TV distribution, there are all sorts of ideas on how to fill the gap.

While this article is really focused on news, it’s not that removed from the idea of “1000 true fans” although with the true fans meme it is an average of $10 a month that you’re looking for from some “valuable consideration” – doesn’t have to be directly paying for content.

For example, as Shanahan notes in his blog, where he tries to compare ARPUs of public sites, People’s print magazine clocked a high $409 per customer in 2009 while Demand Media, many of whose users don’t hang around longer than to read a how-to article, notched just $1.60 per reader per year.

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