The present and future of post production business and technology

What can we learn from YouTubers making “big money”?

What can we learn from YouTube stars making “big money”?

Yet another story based on the TubeMogul data I reported last week when it was news. These 10 YouTube “stars” make between $100K and $315K – certainly nothing to be ashamed of and definitely above the goal of “a middle class income for all in production”.

It was the summary that almost made me laugh with its obviousness:

  • Good Content => $$$
  • if you can get enough traffic, you can make money
  • It takes time to build an audience and get to this level.

Despite the fairly obvious remarks above there are some good points in the analysis:

It’s probably not a coincidence that so many of these content creators are teenagers (or were when they started out), as teenagers tend to have less responsibility and more free time than full-time working adults like you and me.  Their common age bracket also tells you something about how many young viewers there are on YouTube, and just how loyal that audience can be.


While we may traditionally think of YouTube as a way to market our preexisting business, it might be time to start thinking of it as a possible new revenue stream as well.  The big lesson for us to learn here is this:  you can earn money on YouTube.  Maybe not $315,000 a year like Shane Dawson.  Maybe not quit-your-job-and-buy-a-mansion money… but good content will get views.  And views will provide advertising potential.  And advertising potential will eventually turn into dollars.