The present and future of post production business and technology | Philip Hodgetts

Archive for September 17th, 2010

Digital Video Expo – my session’s free on Wednesday http://bit.ly/9zGShE

I’m also teaching three sessions in the conference Thursday and doing the first public demo of our latest software  – for paper cuts without the pain – prEdit demo at the LAFCPUG meeting Wednesday night.

ABC’s Ingenious App Uses Sound to Sync iPad, TV http://bit.ly/c2n5In

ABC’s iPad app for the television show “My Generation” creates a seamless, two-screen, interactive television experience by bridging a cable/satellite connection and an iPad, two digital devices, by measuring decidedly analog sound waves using the iPad’s microphone. The app looks for certain contours in the audio signal that the Neilsen television ratings firm uses to monitor broadcasts, so that it knows when to display a particular poll or other item linking up with a precise moment in the show.

Though television companion apps exist for the iPad, this automatic syncing feature represents a big step forward. And while ABC is only rolling this out for a single program, it’s such a clever, obvious-in-retrospect idea — not to mention far easier than writing digital code to keep the devices synced wirelessly even if the user watches at someone else’s house or later, using on-demand or a DVR — that it could easily become widespread across many shows.

Sep/10

17

Are Apple TV Rentals Too Cheap?

Are Apple TV Rentals Too Cheap? http://bit.ly/c0ETzV Hell no! They’re too expensive already. http://bit.ly/bz7MKn

I’ve written about this before, at the second link above, but now Barry Meyer, Chariman of Warner Bros. Entertainment, is arguing that the 99c rental fee is too low:

The paper quotes Meyer saying that he doesn’t want to “open up a rental business in television at a low price.” His biggest fear seems to be that cheap rentals will hurt the licensing of entire seasons to other broadcasters.

 

September 2010
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