Does Steven Levitan Also Want A Cut Every Time You Buy A TV? http://bit.ly/cpJzpK
Ahead of a Hulu IPO Steven Levitan – a well respected and talented writer/producer – claimed that he and other content creators should get a cut of Hulu’s IPO. Funny I didn’t realize he got a cut of ABC’s profits when he provides them with content. Oh right, he doesn’t, but he’s effectively looking for the same thing.
What I found interesting though is this part of the article:
The more he argues, the deeper a hole Levitan seems to dig in his reasoning. He complains that if we don’t figure out a way to make his shows profitable, the only thing left to watch will be “sneezing pandas.” This is a version of the movie industry’s “$200 million myth.” It’s the “well, it costs me $x to make this, so if we can’t make that back, no one else could possibly make quality content for less.” It’s incredibly elitist and wrong. Not only is there good content made for less money out there (beyond the sneezing pandas), but if there’s really demand for his shows (and there appears to be), then there are smart business models you can pursue that don’t involve pissing off your fans or demanding an equity pay out from a company you didn’t actually invest in.
The emphasis is mine.