The present and future of post production business and technology | Philip Hodgetts

Archive for October 10th, 2010

If you can type, you can make movies…

Simple avatars and typed text-to-sound does not make a “movie”. It makes something that’s mildly interesting but it’s not a “Movie”.

Open Source Animated Movie Shows What Can Be Done Today

For years, one of the points we’ve raised in answering the movie industry’s $200 million challenge to us (i.e., “how do you keep making $200 million movies?”) is that, in part, it’s asking the wrong question. No one asks “how do we keep making $10,000 computers?” Instead, they look for ways to make them cheaper (and better, at the same time). But in the world of Hollywood accounting, there’s little incentive to make cheaper movies (sometimes the incentive goes the other way). And, we keep showing how the world is reaching a place where it’s cheaper and cheaper to make good movies. We’ve pointed out nice examples of people making high quality movies for next to nothing. The idea is not that movies should be made for nothing, but that the technology is making it so that movies can be made for less. In fact, with two of the examples of cheap movie making we’ve highlighted, the makers later went on to score deals to do higher end movies for more reasonable budgets.



The Other Shoe Drops For Radio and Cable

The Other Shoe Drops For Radio & Cable

New research shows that people are abandoning old media by the millions for Internet media. And if they aren’t abandoning it, they are cutting way back on the time the spend with it.

The article then goes on to detail the bad news for cable companies with people cutting basic cable or cutting back to less expensive cable, then it goes on to show how much audience radio is losing among younger people. Interesting background statistics.

October 2010
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