The present and future of post production business and technology | Philip Hodgetts

Archive for October 13th, 2010

Oct/10

13

OS X 10.7 Announcement:

OK, no-one has told me anything about next week’s OS announcement but, as it relates to QuickTime (and my expectation of a new footing with AV Foundation from iOS) here’s how the script might go:

QuickTime has been one of our biggest success stories: powering not only iTunes but our professional video and audio applications as well. With 10.6 Snow Leopard we introduced QuickTime X, built on what we’d learnt from playing media on iPhones. Since that time we’ve learnt a lot more. In fact we’ve built a powerful new media foundation in iOS that we think takes QuickTime to a whole new level in media creation, playback and management power.

Or something like that. It’s very consistent with the way QuickTime X was pitched for Snow Leopard and Apple’s self congratulatory style.  If I hear any words vaguely like that, I’ll be cheering.

Apple to preview next version of OS X on October 20th. http://tinyurl.com/2f9j2k6 That’ll help FCP make 2012 timeline if the expected changes to the underpinnings of QuickTime are ported from iOS 4.1.

Let’s guess: announced October 2010, finished 10.7 at WWDC 2011, Final Cut Studio <next> sometime thereafter? I think this makes the 2012 timeline seem reasonable: announcing OS X 10.7 in July would have made it difficult.

Dubbed “Back to the Mac,” the invite’s image shows a slightly rotated Apple logo with a lion peeking through it. In the invite, Apple says “come see what’s new for the Mac…” and adds that it will present a preview of the next major version of Mac OS X—which I think we can now safely presume is Mac OS X 10.7 Lion. The company will also be providing a café breakfast and a coffee bar—isn’t that nice of them?

October 2010
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