Five ways to build Unique Value for paid digital content http://bit.ly/aqDLKi
Techdirt.com originated, and I use it in my “Growing and Monetizing a Audience for your Independent Production” half-day seminar, the equation CwF + RtB = profit: Connect with your fans, give them a reason to buy (something) and you’ll profit.
This article specifically points out that you need to offer “unique” value, that isn’t just about content:
- Unique Content
- Unique Convenience
- Unique Usefulness
- Unique Experience, and
- Unique Packaging.
You can’t sell abundance – and digital copies are abundant and virtually free – but you can sell something that’s unique. Unique value is at the heart of monetizing and audience in The New Now.