The present and future of post production business and technology

Five ways to build Unique Value for Paid Digital Content

Five ways to build Unique Value for paid digital content originated, and I use it in my “Growing and Monetizing a Audience for your Independent Production” half-day seminar, the equation CwF + RtB = profit: Connect with your fans, give them a reason to buy (something) and you’ll profit.

This article specifically points out that you need to offer “unique” value, that isn’t just about content:

  • Unique Content
  • Unique Convenience
  • Unique Usefulness
  • Unique Experience, and
  • Unique Packaging.

You can’t sell abundance – and digital copies are abundant and virtually free – but you can sell something that’s unique. Unique value is at the heart of monetizing and audience in The New Now.



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