Letter 2 Broadcast Dinosaurs Bent on Self-Destruction http://tinyurl.com/4gbjmb5
This is a great open letter to Broadcasters that really explains why they’re missing the future of television and video. I wish I’d written it because it really sums up why broadcast TV is heading for the “apocalypse” and seems unable to see it coming.
Remembering that disruption frequently happens to existing industries before the “new” is fully formed.
Just one small quote:
Well guess what, we have figured it out. With the massive availability of broadband, many of us can now turn to purely online outlets for our video content. Guess what elseâ€¦ they makeÂ better shows than you do withÂ less money andÂ less advertisements. You know why? Because they care about the product they are putting out. Or at least they have their finger on the pulse of their audience. You meanwhile, have your fingers apparently deeply stuffed up your collective aâ€¦.
You all seem to think that you can just force feed us crap like The Vampire Diaries, reality TV shows and mindless soap operasÂ and we will continue to gobble it up indefinitelyâ€¦WRONG.
Did you notice thatÂ recently Proctor & Gamble, a long-time and almost-guaranteed sponsor of soap operas, leftÂ for online advertising?! See, they found social media and like it, perhaps you should as well. Maybe we can introduce you to them again so you can ask how and why they did it?