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Online Consumption of Pro Video up 47% in 2010.

Online Consumption of Pro Video Up 47% in 2010

A small write-up on a report from AccuStream Research without a link to the original source.

Growth was attributed to increased viewing of TV episodes online, combined with the growing importance of video aggregators like AOL, MSN, Yahoo and Blinkx.

Over 10 billion long-form videos — such as TV episodes on Hulu — were viewed in 2010, accounting for 14.5% of total views.

Websites branded by cable or other premium TV services accounted for 26.3% of total views, while “online-only” brands generated 63.1% of total views.