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Business & Marketing Item of Interest Monetizing

Jonathan Coulton Making Half a Million a Year – with no Record Label

Yes, another “exception” but how many exceptions are needed before we realize there is a viable alternative.

Jonathan Coulton Making Half A Million A Year – No Record Label http://tinyurl.com/3kms62l

Jonathan has been at the forefront of those connecting with fans, and it’s working out pretty well for him. He sells his music with a Creative Commons (Some rights reserved, i.e. licensing and making money from it) so it’s impossible to pirate what’s freely exchangable.

And yet, he’s making really good money selling music, merchandise and concert tickets.

More to the point, he’s doing better than the vast majority of music acts that get picked up by the major record labels. If Coulton had signed with them, he’d be hundreds of thousands of dollars in debt!

Of course, defenders of the old system will insist that he’s an “exception,” but, really, just how many exceptions do we need until people realize that the market is changing rapidly, and those who embrace new models and new methods of distribution are finding that they can make a lot more money than they did in the past.

The comments are as interesting as the article.