September, 2011 | The present and future of post production business and technology

Online video finally chipping away at broadcast TV?

Online video finally chipping away at broadcast TV http://t.co/LLmZhYg

There are some hints that the traditional US cable subscription may be in decline, but not only in the US but around the world are moving toward Â more online video and less real-time broadcast.

The survey, which was conducted in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the U.S. and South Korea, consisted of 22 qualitative and 13,000 quantitative interviews, and represented almost 400 million consumers. The conclusion is that the Internet has changed the way we watch TV, but hasnâ€™t cut down much on demand for broadcast television. However, itâ€™s not the demand thatâ€™s an issue, but figuring out monetization strategies for what is essentially a new and fragmented delivery platform thatâ€™s leading toÂ high drama andÂ various strategies that make finding content aÂ crapshoot for consumers.

We’re not there yet, but we’re heading there.

What is the secret to Final Cut Pro X’s color management?

In the mid 1990’s my Australian company made the decision to purchase a Media 100 system. That remains the best business decision I ever made (and selling it to jump to Final Cut Pro 1 was the second best business decision). It also meant we were migrating from Amiga computers to Macs. Given that I already had a graphic designer on staff for titles, illustrations and animations, I decided to delight clients by having our designer create a full color slick for the (then) VHS deliverables. (Masters simply got descriptive labels.)

Until that point we’d only done black and white printing, and it’s easy to proof what you’re going to get on a B&W laser printer. Not so with color. Color output wasn’t as common then as it is now and we didn’t get the first Kinkos until very late in the 1990’s, so we really only had one choice for our runs of 2-3 covers for each job.

This became a serious problem when – while developing a food product for my parent’s company during the period I managed it (in addition to my own two companies) – we needed a very specific purple on mockup packaging we were presenting to food buyers at the national department store chains in Australia. Cadbury – Australia’s biggest chocolate company – have always used a specific purple in their packaging, and had just spent several million dollars on a campaign that heavily featured this purple. Since the new product was a chocolate variation on a traditional English Christmas Pudding, having the purple match was beyond important. And we got blue-purple, and red-purple: seemingly every color except the one we wanted.