If TV Companies Released Authorized Torrents With Ads, Would People Download Them? http://t.co/j6iEg9o
Other than legal constructs that make them different, in practice a download with embedded ads and a real-time broadcast with embedded ads should be the same thing. And yet, no-one in the TV industry has even thought of the possibility, despite it being a very old idea.
For years, I’ve been referring to Mark Pesce’s Hyperdistribution model – both here in the blog and also in some of my public presentations – as one viable alternative to the current situation that would allow more consumption flexibility without changing the economics.
The responses are mixed. There are, certainly, a lot of people who insist they would never do that because they hate all advertising. I still think those people really just hate bad advertising, and don’t realize that they actually like good advertising (for example, the TV shows they download? They’re just “advertising” for other episodes of that TV show). But there are two types of answers that stand out and are seen throughout the comments. The first are that some people would agree to do this, having no problem supporting the TV folks. The second are people who say they hate commercials and wouldn’t do this, but that they would pay for a similar thing without commercials.
I generally dislike advertising, although more correctly I should say that, like others, I dislike irrelevant advertising, so I’d prefer to pay the equivalent (not the inflated prices attempting to be charged via iTunes et. al. ) but might be prepared to receive relevant advertising. Now, I don’t have children, am happy with my current car and already know what will replace it, not planning on going out to dinner or movies anytime soon, really don’t buy many clothes, don’t buy cosmetics… I am a little non-consumerism, so just what advertising won’t be horribly intrusive and irrelevant?