The present and future of post production business and technology | Philip Hodgetts

Apr/12

23

Former NBC Entertainment Chief Discovers Watching TV With Commercials Really Sucks!

Former NBC Entertainment Chief Discovers Watching TV With Commercials Really Sucks! http://t.co/UeXidppc So out of touch it’s unbelievable.

I’ve long hated commercials and want a reasonably priced alternative. By reasonably priced I mean that the price I pay is about the same as the revenue from advertising (25-65c per person per program) not the usurious prices through available outlets.

After watching earlier seasons of The Walking Dead on Netflix, iTunes and recorded on his DVR he caught up and watched an episode live and had this reaction:

“We watched that live,” he said. “It was not nearly as good. The commercials broke the tension. We had watched the other episodes with blankets over our heads. I hate to say this to the AMC executives and everybody else in the business, but I will never watch ‘Walking Dead’ live again.”

So, when you’re running the entertainment business for an ad supported broadcast network, ads are just fine! But when you’re a viewer, they’re not?

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2 comments

  • Tbob · April 24, 2012 at 8:19 am

    Yeah, this is hilarious! Thanks for sharing, Philip! I work in TV and can’t believe how out of touch so many executives are. Wish I could share some stories, but it’d probably get me into trouble with clients.

    Philip, I’m not sure the pay-instead-of-ads model is entirely foolproof. I wouldn’t pay to watch something I wasn’t sure I liked yet. That’s the beauty of TV. I guess if there were the option to watch for free with ads, or pay to watch without ads, that would be ideal…?

    • Author comment by Philip · April 24, 2012 at 9:20 am

      I’m well aware many people like the freeness of TV with ads and don’t advocate it being taken away, but I hate advertising (because it is NEVER relevant to my needs. NEVER.)

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