Video Metadata Practices to Boost SEO.

Video Metadata Practices to Boost SEO

Video metadata has been read by search engines for some time but now there are more options:

Recently, the HTML5 track element, has appeared as a potential game-changer for video metadata. In addition to adding support for captions and subtitles in HTML5 video, the track element allows publishers to attach a rich array of textual metadata to their videos.

This can improve page interaction around video playback – where developers can synchronize metadata descriptions of the content within a video with other dynamic content on the webpage. Search engines can also utilize the contextual information to return search results corresponding to particular points within the video itself. In addition, search engines can leverage the subtitles and foreign-language translations created using the track element to better index foreign content – opening up search results & making our internet world even flatter.