Broadcasters are focused on efficiency
Broadcast Engineers has an article For broadcasters, the name of the game is efficiency which really comes as no surprise:
Finding new and better ways of improving staff productivity and support new and existing distribution channels is key for broadcasters looking to successfully navigate the ever changing competitive landscape and remain relevant in today’s multichannel universe.
I don’t think that will come as any surprise to anyone working in, or near, the industry. The most common interpretation of efficiency is to simply reduce budget and force efficiency. The article reflects many of my own thoughts, and why my business interests are focused on improving efficiency using metadata to take the boring parts out. Ultimately efficiencies will be required as the audiences for individual shows are substantially reduced from audiences of 20 years ago.
Worse for the broadcasters is that:
Jeremy Bancroft, a Director at UK-based Media Asset Capital, a media specialist and technology consultancy, said, “No longer are viewers loyal to channels, but to programs or specific consumer brands. Broadcasters that do not offer easy and accessible content discovery and consumption via online platforms will lose out in the demographic shift that is happening right now with the use of smartphones and tablets.”
Embrace the new tools, or ultimately get ready for unemployment.