The present and future of post production business and technology | Philip Hodgetts

Jun/14

27

Final Cut Pro X 10.1.2

This morning Apple released a new version of Final Cut Pro X with a long list of new features and performance improvements. Top of the list for me is a new, unified Library XML that unlocks the power of Story Mode for Lumberjack System. But there are great new features for everyone in this release. (more…)

In this episode Terence and Philip discuss NAB 2014: Avid’s direction, AJA’s new camera, drones and cars that drive themselves, the new Dolby monitor, NAB excitement levels, and Lumberjack System.

According to interviews quoted in Entrepreneur magazine, former Apple CEO Steve Jobs hated two words “brand” and “marketing,” which is odd considering people consider Apple one of the best marketing companies in the world. However, this quote explaining the Apple approach to marketing resonated. (more…)

May/14

6

Lumberjack System is Live

Around two years ago I was preparing for a trip to Florida to start a journey producing a reality TV series on a solar powered boat trip. There were some challenges: specifically the lack of time to log footage and then edit (and still get some sleep). I need my sleep so I had the idea of logging real-time as we shot. Finally, the outcome of that challenge is available to everyone: Lumberjack System is live. (more…)

One of the most interesting NAB announcements was the addition of some 70 additional editorial tools to DaVinci Resolve 11. This makes Resolve a very competent on-set DIT tool, a full featured NLE, and a world-class finishing tool. Mostly for FREE. What is interesting here is how this is likely to play out in the long term.

(more…)

It always seems that NAB is about the nights when the social activities start. Sure, NAB is an important professional event, but if I’m honest my primary motivation is to see friends I only see at NAB. Because I tend to research industry trends continually through the year and because I’m still on many people’s announcement lists from my BuZZ days, it’s only the surprise announcements that are new to me.

This year I’ll be at the FCPWORKS demo room at the Wynn with some new features for Lumberjack System and our workflow apps. Other than that I’ll be on the show floor Wednesday and at some social engagements during the week.

(more…)

Apr/14

4

Adobe’s Pre-NAB Announcements

This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.

(more…)

Mar/14

21

Resolve gets GPU Debayering

The latest release of Resolve – 10.1.3 – includes this gem:

  • GPU debayer Preferences option for REDCODE RAW clips

I think it’s inevitable that NLEs also get this GPU capability, which allows debayering of RED RAW files on the GPU instead of needing a RED Rocket card for the task. Already Premiere Pro uses the GPU for debayering for Cinema DNG files, so I see a trend coming.

In fact Adobe’s David Hemly teased a real-time GPU debayer as part of a March Technology Preview. (Toward the end). Technology previews are not guaranteed to be part of a future release, but they always have been in the past!

Mar/14

20

1.8 Million Creative Cloud Subscribers!

Adobe’s Creative Cloud subscription service is highly successful, with the latest report showing they’ve added another 400,000 subscribers in the last quarter to take the total to 1.8 million.

I wonder how many are active Premiere Pro CC users? Obviously a lot more than a year ago.

(more…)

Feb/14

24

Another FCP X Movie?

Last week, we sold a Producer’s Best Friend, Sync-N-Link X and a Change List X all through the UK Apple Store on the same day. I think it’s reasonable to assume it was the same customer. That combination of apps appeals only to the highest level of productions – generally major motion pictures or very high end Television.

The App Store never lets developers know who made the purchase, so I don’t know any details, but it appears the “$100 million movie” isn’t the only one.

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