Peter Wiggins of FCP.co asked me why we changed the name of Xto7 for Final Cut Pro to XtoCC. Here’s my answer.
Although Final Cut Pro X’s initial release was four years ago today – June 21st – the story starts much earlier for me. Much more significant was the NAB 2011 preview that completely killed our software business for a couple of months, and even before that, with the speculation leading up to Apple’s formal release of a fresh approach to what a modern NLE should be.
There are important lessons from our experience.
The small production kit I used on my recent family history video shoot was featured on Larry Jordan’s Digital Production BuZZ on June 19.
It’s not that often that I’m in front of a crowd any more, but there are a couple of presentations coming up where I’ll be featuring Lumberjack System: San Jose SupermeetUp, FCP X Creative Summit and a week later, San Diego FCP Users Group. The two presentations will focus on my long-standing passion for Content Metadata and how that saves time and money with Lumberjack System and Final Cut Pro X.
While I can’t save you any money on the Creative Summit, follow this link to save $5 on the SupermeetUp ticket and come get a free pouch when you say Hi! We’ll also answer any Intelligent Assistance app or Lumberjack questions. Latest word is that Alex Gollner will be interviewing Randy Ubillos, the Chief Architect of Adobe Premiere versions 1 through 4.2 and Final Cut Pro leading up to FCP X.
In the latest episode of the Terence and Philip Show, Terry and I discuss how to survive an ever-changing world and keep your career alive. Triggered by a discussion of a family history video project I’m undertaking (and will be writing about more shortly).
Longer term readers will know that I have two “day jobs:” at Intelligent Assistance and Lumberjack System. While it’s been a great year for Intelligent Assistance, it’s Lumberjack System that has grown up so quickly in its first year.
A wide ranging look at all things NAB 2015, from Terence and Philip’s very subjective perspectives. Avid, Adobe, Blackmagic Design and some companies that start with C-Z as well!
You may have read that Randy Ubillos – Chief Architect, Video Applications at Apple – retired after 20 years with Apple, yesterday. I’ve had the great privilege of meeting him from time to time, and offer my hearty congratulations on his retirement, the strongest of best wishes for the future, and heartfelt thanks for largely making my career possible.
The question on everyone’s lips is “how does this affect Final Cut Pro X?” My honest thought is “not much”. There are concepts in Final Cut Pro X that clearly came from Randy’s mind, but so also did the original Premiere Pro (1-4.2), the original Final Cut (Pro) (aka Keygrip at Macromedia), Aperture where he was lead architect, and iMovie 08. There were other apps before that, and the full history can be found in Timelines 2 by John Buck.
Randy was also an important part of the team that developed Final Cut Pro X, but more in the role of supervising architect, rather than as part of the detailed group of Product Marketing, App Design, and App Architecture. The people working in those key roles remain in those key roles, and I sense nothing that would affect, or change the direction Apple are taking with Final Cut Pro X. Final Cut Pro X is in exceptionally good hands moving forward.
As I’ve written before, the tools of creative endeavor will always be part of Apple’s DNA, and therefore I expect we’ll see evolution of the tools over time, but never abandonment. There will always be professional, and consumer level, audio, video and photography apps in Apple’s world.
Professionally, I’ve benefited from (writing an unreleased book about) Premiere Pro; from decades of Final Cut Pro classic; and from Final Cut Pro X. I still prefer Aperture over Photos but I’m keeping an open mind that the metadata functions in Photos will improve. For all that, I simply say “Thank you”.
Finally, a little bit of advice from Randy, on taking “holiday videos” (I may paraphrase slightly):
At each location, take out the video camera and shoot a shot. Now, put the camera away and enjoy your holiday and the location in the present.
The full list of presentations is in the FCPWORKS YouTube Channel and they’re all worth watching, but I’d draw attention to the Direct TV Original Programming presentation (because they use two of the Intelligent Assistance apps and are a recent convert to Lumberjack, which saved them two days in a 7 day schedule). Likewise FCPX for Indies/Urban Cowboy and Mike Matzdorff’s Focus presentation mention how our tools are making their work easier.
My favorite comment – on Twitter – from Direct TV’s Marc Bach is:
Buying your apps is like buying hours of sleep!
Which is, after all, why we do it.