The present and future of post production business and technology | Philip Hodgetts

CAT | General

Over recent years, I’ve read a lot on Apple* but only during the flight back did I start reading anything on Google: In the Plex by Steven Levy. While I’m not yet finished it struck me the fundamental difference between Google and Apple is “who’s in control”.

With Google, engineers rule. Data rules. Everyone else is in the service of the engineers.

At Apple, designers rule. (Design in the full sense of how something operates and feels, not just how it looks).

And right there is the difference between the two companies. All else leads from that fundamental focus.

*Becoming Steve Jobs Brent Schlender & Rick Tetzeli

Design Crazy   Max Chafkin

Insanely Simple   Ken Segall

Inside Apple  Adam Lashinsky

Steve Jobs  Walter Isaacson


In this latest episode of The Terence and Philip Show Terry and I discuss metadata, my citizenship, smart APIs, Artificial Intelligence and more.




A little FCP X Project

Mostly I edit Lunch with Philip and Greg, product videos, or the occasional The semiSerious Foodies video. This last week I put together a demo piece for a friend, that was much more fun/creative.

It’s a competition piece, so if you’d all like to go to and vote for Marlon Braccia, we’d appreciate it.

Edited in FCP X I used significant amounts of speed change, chroma key, crop and blur on the background. Those in LA can see it in person, and learn how it was done in detail at the August 24 meeting of LACPUG.

We’re all aware that technology changes the workplace. Jobs disappear; sometimes to be replaced by other jobs that didn’t exist before. During the industrial revolution we were replacing manual labor with machines. The coming revolution is for white collar “knowledge” jobs. How soon will yours be among them?


Terence Curren and I recorded our thoughts on NAB 2016.  Topics covered include general impressions of NAB 2016, and why Terry did not attend this year; Blackmagic Design Resolve; Avid’s business; market fragmentation; HDR and expanded color gamut; Studio Daily’s Top 50 influencers (including Philip); Zcam; Lytro cam; VR; innovation; Apple watch and NDA’d Final Cut Pro X preview.

Episode 71: NAB 2016

A recent articles, and project, demonstrate an increasing trend to automate certain types of production: generally that which is highly predictable. One example uses new technology to build news videos from text articles; the other builds multiple videos based on the same XML template.

These types of technologies are but another in a series of developments on templatorization or automatic editing. Naturally, at the heart of all automated processes is metadata.


My year seems to have three major themes: sucking while learning, family history video and small production kit. Along the way there have been 13 episodes of Lunch with Philip and Greg




A year of software updates: 2015

In total, Intelligent Assistance Software released 76 updates to our apps:

  • 16 for XtoCC
  • 13 for 7toX
  • 14 for Sync-N-Link X
  • 16 for Producer’s Best Friend
  • 4 for Change List X
  • 10 for Sequence Clip Reporter
  • 2 for Sync-N-Link

and even one update for prEdit!

Not to mention a completely rewritten and enhanced backLogger, and the transcript features for Lumberyard, for Lumberjack System.



2015: It was a good year

2014 was a pretty good year for Greg and I. Getting our first screen credit on Gone Girl and the release of Focus where we were able to make significant contributions were definitely the highlights. At the beginning of 2015 I had only the most basic idea of “family history video” and neither Lunch with Philip and Greg nor The semiSerious Foodies were more than an idea in my head.

My singing “career” entailed three concert performances, and – perhaps a first ever – a custom song with words appropriate for ‘custom metadata’ opened my Content Metadata session at The FCP X Creative Expo in June. Perhaps the biggest surprise was that we are only days away from closing on our first house together. Something completely unplanned at the beginning of the year. It was also the year I filed US Citizenship, having been a permanent resident since 2008.


In the latest Terence and Philip Show, Terence and Philip talk about Lunch with Philip and Greg; what it is and the 4K, small production kit approach that allows the show to be produced over lunch in regular restaurants. The discussion moves to other production and why we got into the business in the first place before discussing the future of motion graphics in the era of templatorization. (Motion VFXStupid RaisinsFiverr).

Terence and Philip answer some listener questions, including “Where do we compromise, and where can we not compromise” and “When is too much media is enough”.

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