The present and future of post production business and technology | Philip Hodgetts

CAT | General

Workflow Extensions are definitely my favorite new feature from FCP X 10.4.4. I had long been jealous of Panels in Premiere Pro CC, even with their limitations. Being able to put an interface to someone’s (our) app within the NLE seemed like a nice feature. I think Apple’s Workflow Extension are superior because they run native code (not through a Javascript/HTML interface).

Of course, we immediately get questions about when we’re going to put all our apps in Workflow Extensions. It happens with every new Apple technology release. “When will you do an iOS version?” “When are you going to create a Watch app?”

Since these are Workflow Extensions we need to think about workflow. What makes sense being in the host app, and what does not make sense? What makes sense are workflow apps that you “touch” and get back to FCP X. Workflow apps where you go away from FCP X, perform some combination of activities and then go back to FCP X, do not make sense.

Thus, asset management, review and approval, and training apps make sense. You want to view the reviewer comments in FCP X, in the native timeline or clip being commented on. You want to search for a clip and bring it to FCP X.

As we proved in 1999 with the first of our training products, The DV Companion for FCP, having the instructional video floating over the app makes a lot of sense. (Technically Workflow Extensions don’t float, but they are there in the app, so it’s much the same.)

A limitation on Workflow Extension is that they must have a single interface window, so document based apps aren’t suitable.

So, when it comes to the Intelligent Assistance Software and Lumberjack System apps, it makes sense for some to become Workflow Extensions, and not others, based on workflows. Apps like Producer’s Best Friend – where you generate reports and then get back to FCP X – or Sync-N-Link X – where you have clips in FCP X that you want synchronized and immediately sent back in FCP X – make a lot of sense.

Conversely Change List X makes less sense in a Workflow Extension because the output is not used in FCP X at all. Similarly the two translation apps don’t make much sense as Workflow Extensions.

For Lumberjack System, Lumberyard makes sense as a Workflow Extension because – again – it uses Event Clips as the input and the result is updated in FCP X. noteLogger and backLogger make no sense as Workflow Extensions because the are used before FCP X. They are, as is real time logging in the iOS app, “pre editing” tools to be used before the NLE.

Similarly Lumberjack Builder not only makes no sense as a Workflow Extension, but isn’t even possible. Builder takes an input from FCP X (Event Clips) but work continues in Builder. You can update an Event with Keywords logged in Builder (because it’s more efficient) but Builder is really designed as a companion NLE to FCP X, again to be used before finishing work is done in FCP X.

Transcription Workflow Extensions only make sense if you haven’t really considered the workflow. While it wasn’t automated transcription, Lumberjack was first to bring transcripts into FCP X back in early 2015 for the OJ Simpson Documentaries. We discovered that even a perfect transcript in FCP X is still a terrible workflow. Searching is difficult, and there’s no way to build a story based on text, the way transcripts are used.

Getting transcripts into FCP X is solving the wrong problem, which is working with transcripts in a way that makes sense. That’s why Greg and I spend a lot of time thinking about the workflow, and realized there was no way that transcript workflows could be grafted into FCP X, and it was/is our belief that it’s not a high priority for the Pro Apps team. So we built an entirely new kind of NLE for text driven editing.

Being a document based app, meaning you can have multiple documents open at once, with each document carrying multiple stories, it can’t be shoehorned into a Workflow Extension, but more importantly it would be the wrong thing to do. FCP X is not the place to be editing with text.

So, when thinking about Workflow Extensions, consider what workflow problem they solve. Where the Workflow Extension functionality is used IN a FCP X workflow, it probably belongs in a Workflow Extension. Where it independently enhances FCP X workflows, either before or after the primary FCP X work, then it isn’t appropriate for a Workflow Extension.

Jun/18

26

Putting Words in Their Mouths!

As I research further into Machine Learning to gain a better understanding of what’s possible and how it might be applied, I found a couple of audio related articles. While mostly still in the lab, this research will guarantee the perfect Frankenbite in the future!

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When I wrote yesterday’s blog post on Aging Out, I had completely forgotten this episode of The Terence and Philip Show we recorded back in February. Turns out it couldn’t be more relevant.

In this show we discuss the important role of professional skills and experience. They discuss the difference between having the tools, knowing how to use them and how to create with those tools.

With so much changing, new careers will need to be invented.




Or more importantly, why do introverts make good editors?

Episode 81: Are Editors Introverts?




In a new Terence and Philip Show we start with the question “Should Apple be present at Trade Shows like NAB?” and then extend discussion to question whether there is still a role for big trade shows like NAB and IBC.

http://www.theterenceandphilipshow.com/episode-80-shoul…o-to-trade-shows/




I was honored to be invited – as one of many – to provide my thoughts on 2017: what technologies were important, what major changes happened.

Here is a link to the full show –  
http://www.digitalproductionbuzz.com/2017/12/digital-production-buzz-december-28-2017/
Here is a link to the Transcript –  
http://www.digitalproductionbuzz.com/2017/12/transcript-digital-production-buzz-december-28-2017/
Or if you want to go direct to my segment:
http://www.digitalproductionbuzz.com/interview/philip-hodgetts-2017-in-review/
MP3: 
http://www.digitalproductionbuzz.com/BuZZ_Audio/Buzz_171228_Hodgetts.mp3




The report isn’t clear on exactly how Watson’s “AI” is being used but the article says that they are “now curating the biggest sights and sounds from matches to create “Cognitive Highlights,” which will be seen on Wimbledon’s digital channels.”

Apparently using Watson cognitive services to recognize a significant moment, and pull it together with cheers and social media comments to make a 2 minute video.

The AI platform will literally take key points from the tennis matches (like a player serving an ace at 100 mph), fans’ cheers and social media content to help create up to two-minute videos. The two-week tourney at the All England Lawn Tennis and Croquet Club, complete with a Google Doodle to celebrate Wimbledon’s 140th anniversary, began Monday.

 




I’ve written here before, and Terry Curren and I have discussed repeated on The Terence and Philip Show, that many jobs are likely to be replaced by the combination of Artificial Intelligence and Robotics/Automation. It’s good to see people thinking and writing about these things, as does Caitlin Fitzsimmons of the Sydney Morning Herald (Australia), in an article – How to prepare for the jobs of the future when you don’t know what they are – that features an interview with Pulitzer prize-winning author and New York Times columnist, Thomas Friedman, who writes about the age of acceleration in his new book, Thank You For Being Late.

The whole article (and likely the book, which I’m about to buy) are worth the read, but I loved this paragraph from Ms Fitzsimmons:

That’s because the only way to equip children for the future of work is to develop their imagination, creativity and emotional intelligence. If the world is changing, the best thing you can do is equip them for change. They need to be emotionally resilient with a habit of self-directed lifelong learning.




An article on Tubefilter caught my eye: The Most-Desired Career Among Young People Today Is ‘YouTuber’ (Study).

The top 10 jobs kids want, per the First Choice study, are as follows: YouTuber, blogger/vlogger, musician/singer, actor, filmmaker, doctor/nurse, TV presenter, athlete/teacher, writer, and lawyer.

The one thing that the top jobs have in common is fame!

The thing is, it works. Not for everyone but it works.

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May/17

9

NAB 1998 in Retrospect

Because I am researching my journey through my earlier writings on metadata and interactive story telling I came across my ‘review’ of NAB 1998 thanks to the Wayback Machine. This was the year everyone was coming to terms with ATSC – digital broadcast – and how it was to be implemented. From my review it seems my attention was on interactivity and QuickTime 3, neither of which is surprising.

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