As Final Cut Pro X – and other modern video apps – are built on Frameworks from the core OS, those Frameworks sometimes provide clues to Apple’s thinking. One that we care a lot about is AVFoundation, which is the modern replacement for QuickTime at the application and OS level. We’ve seen this in the transition from QuickTime Player 7, which is built on QuickTime (both QTKit and the older C API). Unfortunately AVFoundation has lacked many features that are essential for video workflows, so I watch the features added to AVFoundation as a way of understanding where video apps might go.
Firstly, there has been a massive update to AVFoundation in Yosemite, and it appears we get reference movies back.
Today, Adobe held a “family and friends” screening of Gone Girl on the Fox lot. It felt very much like Adobe’s formal Debutante appearance in Hollywood – the world of Studio films. For those who do not know, David Fincher’s Gone Girl was the first studio film edited on Adobe Premiere. It must be a proud day for the entire Adobe Premiere Pro team, but I couldn’t help but reflect on what a great day it must be for Adobe’s Mike Kanfer, who has worked tirelessly promoting Premiere Pro within the Hollywood Filmmaking community to see this day happen.
It’s a damned good film, you should go see it, although I was a bit squeamish in one part.
Anyway, Greg and I – aka Intelligent Assistance – were very proud to have been a small part of Adobe’s success story, by providing the crucial Change List tool for Adobe Premiere Pro. We’ve still to commercialize it into an Adobe Panel, but it’s coming.
We were also very pleased with a “Special Thanks” credit on the movie itself. It’s right at the end but we’re in good company.
This interview was recorded a couple of months back, and I’ve been waiting for it to come out, as I think it’s one of my three favorite times as interview subject of all time, along with recent interviews on That Post Show (Episode 13) and FCPX Grill. This one is interesting because it focuses more on my adventures in business rather than production or post production. Apparently during the interview I talk about (from Scott’s description, not my own):
- How to recover when forces outside of your control destroy your entire business model.
- Moaning and complaining is a rather poor business approach.
- To always be on the look-out for new opportunities.
- When to tell your clients to go pound sand.
- How to concentrate on things to advance your company’s goals.
- That marketing is education.
- What is the best way to eat a giant animal.
The Podcast’s full name is The Video Crush with Scott Markowitz and I’m up in Episode 3.
Greg and I are heading for Amsterdam tomorrow for IBC, but especially the Amsterdam Supermeet. This will be the first time we’ve had Lumberjack System at a Supermeet and we’re going to celebrate by giving away 200 of these cute little keyring pouches that can carry a credit card, business cards, or a USB memory stick attached to your keyring.
Two of the pouches will carry vouchers for two (2) Envoy Pro EX 240GB SSD drives courtesy of OWC/ MacSales which you’ll get instantly from OWC at the Supermeet.
Come check out Lumberjack System – if you edit with Final Cut Pro X, some easy logging in the field will pay huge benefits preparing for post.
Visit our table at the #Amsterdam #SuperMeet. Save €5.00 on tickets. Buy using this link: https://amsterdam2014.eventbrite.com/?discount=lumbervip
Adobe have previewed their IBC video app presentations and have confirmed that they will be continually adding new features to the Creative Cloud.
FCP.co’s lead story today is good news for Apple and Final Cut Pro X – The BBC are adopting more than 1000 seats of Final Cut Pro X for news. To be fair, the BBC seems to be adopting both Final Cut Pro X and Premiere Pro across their own production units, and some remain on installs of Media Composer, but News seems to be going Final Cut Pro X exclusively.
My Apple PR contacts tell me that Final Cut Pro X is also being used on “several popular daytime shows” as well.
In other good news, not reported (yet) on FCP.co, the French TF1 group have also adopted Final Cut Pro X. According to this Tweet both Premiere Pro CC and Final Cut Pro X were tested, with Final Cut Pro X getting the gig.
Of course, come IBC I’m sure Adobe will share some of their new partners as well, and no doubt, increased Creative Cloud subscribers.
A new show in which we discuss 4K. http://www.theterenceandphilipshow.com/?p=546
In this free webinar I examine Apple’s ProRes codec inside and out. Content includes:
Apple’s ProRes family is becoming one of the most common formats in production and postproduction, but how much do you really know about this code? Which version is best for your needs?
- Introducing the ProRes family
- RCBA vs YUV – what does it mean?
- Lossless vs Visually Lossless
- Using ProRes: a codec by codec guide.
Check out the trailer and register free.
Avid folk – hi Frank – have been promoting this survey result that purportedly shows that Media Composer is used more than all other NLEs. In fact the article starts off with:
Avid Media Composer remains the most popular editing system in production by a considerable margin. It’s the primary editing system of 70% of our respondents, proving that it still rules the roost despite the challenge from Apple and Adobe
Which is hardly accurate if you really examine the subject. In fact is bordering on deliberately misleading.
In recent announcements, Amazon Studios debuts five pilots in their third wave of original programming. Meanwhile Netflix is going for humor in a series of comedy specials.
The more funding opportunities, the more production is done and that’s good for all of us.