The present and future of post production business and technology | Philip Hodgetts

Feb/16

10

Lunch with Heather Williams

Our latest Lunch guest is Heather Williams. Heather has been working with manufacturers for nearly 10 years helping to bring the best video production tools to market – meeting the important and evolving needs of today’s creative professionals. She began her career as part of the original team at G-Technology and helped grow the company into the world’s leading supplier of external drives to the creative community. She now continues her dream of working with creative professionals as the VP of Sales at Atomos and sharing how their line of award-winning products are revolutionizing today’s production workflow.

Heather Williams Key Image2

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According to an article on MacRumors today, Apple is negotiating with Studios and Producers to create original programming for Apple TV. Two thoughts.

Apple have long created their own content by running music festivals and recording the performances.

It’s been a long time coming, but I thing it was inevitable. Back in late 2009 I postulated on What if Apple or Google simply bypassed Networks and Studios? My conclusion then:

Clearly, either Google or Apple could destroy the existing content production industries without borrowing or risking their business. Just what leverage do the current middlemen really have?

It’s a strategy that’s working well for Netflix and Amazon.

Jan/16

19

Lunch with Hayden Black

Hayden Black is a writer, actor, voice over artist and a damned funny comedian. He was creator/producer of Goodnight Burbank when I first interviewed him for the Digital Production BuZZ/ Since then he’s gone on to produce Abigail’s Teen Diary & Teensy Tweets. You can catch him on BBC America’s The Brit List and daily on Yahoo!’s “Who Knew?” He can be contacted on Twitter as @HaydenBlack, or follow @Gen_Zed.

Hayden Key image

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Yet again the threat of movie piracy – that is, unauthorized distribution – has had no observable affect on an industry with higher attendance and higher revenues. Please destroy my businesses like this!

Jan/16

11

Producing The semiSerious Foodies

The production kit for The semiSerious Foodies – Greg’s and my new project – fits on one small bag I can comfortably carry on my shoulder. Each episode of the video part of The semiSerious Foodies starts in a restaurant, and continues to local markets, on into whatever kitchen we have available when we travel.

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I am still slightly horrified whenever I hear or read of someone who “doesn’t use keywords, I just use Favorites and rename them” I am infuriated. What you want is not a Favorite. What you want is a Keyword.

A Keyword that automatically organizes itself into collections. (Unlike Favorites).

Just under a year ago I wrote Why I love Keyword Ranges. If you’re using Favorites that way, read it.

I first wrote about derived metadata back at the end of January 2009. Derived metadata uses computer analysis to derive metadata from the video source. There are now technologies for speech-to-text, meaning extraction, facial detection, facial recognition, emotion detection, image recognition, and more. One company has been accumulating these somewhat diverse technologies: Apple.

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Jan/16

6

Celtx grows up!

One of my favorite writing tools – Celtx – has revealed itself as a full production management resource.

Celtx has added a ton of new features to help not only screenwriters write scripts, but also help directors and creative teams work together on their projects using new story development and video planning tools.

Basic writing and storyboarding tools are included in the free version: $10 a month gets you it all.

If I wrote and produced narrative, I’d be all over Celtx.

Jan/16

5

A new 4K TV for Christmas? Sorry, already obsolete!

CES finally brings High Dynamic Range TV to the consumer. Brighter (really brighter) white levels, cleaner blacks and wider color gamut are more obvious to most people, than high pixel count. 10 bit sampling will allow for smoother gradients and contribute to the wider color gamut.

Fortunately, the competing technology companies came to an agreement with UltraHD Premium.

Already at CES TCL and LG have announced new models with Dolby Vision incorporated. Dolby Vision is probably the widest adopted of the HDR standards. But it doesn’t really seem to matter as UltraHD Premium is about standards met, rather than how to meet the standard. This is a good approach as it allows the technology to evolve, as long as the same basic standards are met.

 

 

My year seems to have three major themes: sucking while learning, family history video and small production kit. Along the way there have been 13 episodes of Lunch with Philip and Greg

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