The present and future of post production business and technology | Philip Hodgetts



Why I’m a 4K Convert for Acquisition!

For the Lunch with Philip and Greg project we shoot 4K and extract 1080 out of the larger image (or scale the image down). Working on the edit of the next to be published, this very moment shows why I find a big advantage in 4K for acquisition.

Why 4K is great

Click to enlarge

You can see from the multicam thumbnail why I wanted to crop this image, even though the shot on Greg is the best choice for that moment. And yes, cutting around eating is one of the early challenges of this project. We’re developing better strategies as we gain experience.



Technology only moves Forward

In a new blog post Seth Godin makes the point:

Any useful technology that’s successfully adopted by a culture won’t be abandoned. Ever. (Except by top-down force).

The technology might be replaced by a better alternative, but society doesn’t go backwards.

I could not agree more. The value in knowing is to adapt quickly to changes to better position yourself for the future.



Lunch with Mark Spencer

Our first Lunch with Philip and Greg episode is up and Mark Spencer is our guest.

Mark Spencer is a freelance producer, editor, teacher and writer based in the Bay Area. His company Day Street Productions is a production and post studio focused on corporate video. He is an Apple-certified instructor, teaching for organizations such as BAVC, Stanford University, DVExpo, MacWorld, and consulting for corporations and individuals. He is the author of the Apple Pro Training Series book Motion Graphics and Visual Effects from Peachpit Press and has written for print and online publications including DV Magazine, EditWell, ProVideo Coalition and He maintains, a resource for Motion. Mark has an MBA from the Wharton School of the University of Pennsylvania.




Lunch with Philip and Greg

A little background to our latest project. Greg and I take people we think are interesting out to lunch, and record it. Our first video will go up shortly, but I thought I’d run through the background first.


Here is the list of questions I asked of my family on my recent trip to Australia. Plus some questions I’ve discovered since then, that I wish I’d asked.




Why did we change the name of Xto7?

Peter Wiggins of asked me why we changed the name of Xto7 for Final Cut Pro to XtoCC.  Here’s my answer.


Although Final Cut Pro X’s initial release was four years ago today – June 21st – the story starts much earlier for me. Much more significant was the NAB 2011 preview that completely killed our software business for a couple of months, and even before that, with the speculation leading up to Apple’s formal release of a fresh approach to what a modern NLE should be.

There are important lessons from our experience.


The small production kit I used on my recent family history video shoot was featured on Larry Jordan’s Digital Production BuZZ on June 19.

It’s not that often that I’m in front of a crowd any more, but there are a couple of presentations coming up where I’ll be featuring Lumberjack System: San Jose SupermeetUp, FCP X Creative Summit and a week later, San Diego FCP Users Group. The two presentations will focus on my long-standing passion for Content Metadata and how that saves time and money with Lumberjack System and Final Cut Pro X.

While I can’t save you any money on the Creative Summit, follow this link to save $5 on the SupermeetUp ticket and come get a free pouch when you say Hi!  We’ll also answer any Intelligent Assistance app or Lumberjack questions. Latest word is that Alex Gollner will be interviewing Randy Ubillos, the Chief Architect of Adobe Premiere versions 1 through 4.2 and Final Cut Pro leading up to FCP X.

Although I started this project on a small scale during my family’s quadrennial reunion back in early January, I was somewhat thwarted by circumstances, for which I am thankful. In the time since January, I realized I needed to become a lot more serious about it. To that end, I rethought the project, and the questions, into a more long-term history project, starting with the recalled history of my aunts, going back up to 80 years.


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