The present and future of post production business and technology | Philip Hodgetts

Of recent time I’ve been discussing my minimalist production kit. Well, in our neighborhood today, we had exactly the opposite.

(more…)

How small can a high quality production kit go? It depends on the usage, but the kit I used for a recent trip to Tasmania to record interviews for a family history project. This is the same kit I discussed in A New Production Haiku recently. I also discussed the audio portion in more details Larry Jordan’s Digital Production BuZZ on February 5th. The BuZZ segment is below the LACPUG presentation.

(more…)

Feb/15

2

Why I Love Keyword Ranges

One of the Final Cut Pro X features that really resonates with me, is Keyword Ranges, and by extension, Keyword Collections. I realize now that this enchantment is because Keyword Ranges are a very pure embodiment of Content Metadata. I also realize now, that I’d been simulating this approach in other software, for as long as I can remember. In order to understand better, we’ll need to take a little trip to the past.

(more…)

One of the joys of 2014 for me was to learn to sing – from very much a position of sucking at it. I still suck whenever I start learning a new song. What I realized is that we have to be prepared to suck at something before we can be good at it, or even learn it.

By “sucking” at something I mean, being very, very bad at it. I realize now I’ve been there many times.

There was a time when I had no idea what XML was; now if you search that term and my name you’ll find I have a contribution to be made.

There was a time when I sucked at metadata – like XML I had no idea why it was important.

The thing is, I’ve sucked at so many things and yet, putting through the sucky period, eventually we suck a little less, then barely at all, until we arrive at a point of knowing we don’t suck at that skill or knowledge any more.

Never be afraid to start off badly: it’s the only way to learn something new.

In early 2012 I went through a process of reducing production gear to a minimum, akin to trying to write a Haiku. I’m gearing up for a production trip to Australia to record interviews with my extended family during our quadrennial family reunion. It’s a new production Haiku with different solutions due to the inevitable march of technology, and the needs of this production.

I do not expect this project to ever reach broadcast, but there’s no reason not to have the best quality sound and picture I can, for these recordings should last into posterity. I am traveling alone, so it was important to not carry too much. Essentially I need a good multicam interview setup, with excellent audio quality. I will shoot b-roll around the family reunion and some of the family sites.

(more…)

Dec/14

15

Advances in Content Recognition

At the current stage of technology development, we are largely limited to adding Content Metadata manually. If we want people described; if we want the scene described; or the action described, we need to add Keywords or Notes to achieve that. I don’t expect that to be the case in the future. Technology from Clarifai and Google give us clues to the future.

(more…)

Dec/14

2

Final Cut Pro X 10.1.4

Out of the blue, Apple announces Final Cut Pro X 10.1.4, which includes some key stability improvements. There is also a Pro Video Formats 2.0 software update, which provides native support for importing, editing, and exporting MXF files with Final Cut Pro X. While FCP X already supported import of MXF files from video cameras, this update extends the format support to a broader range of files and workflows.

So, I guess we know what happened to Hamburg’s MXF technology!
Here is a summary of what’s new in version 10.1.4:
- Native MXF import, edit, and export with Pro Video Formats 2.0 software update (also works with Motion)
- Option to export AVC-Intra MXF files
- Fixes issues with automatic library backups
- Fixes a problem where clips with certain frame rates from Canon and Sanyo cameras would not import properly 
- Resolves issues that could interrupt long imports when App Nap is enabled
- Stabilization and Rolling Shutter reduction works correctly with 240fps video
For more information about the new MXF support, you can view the following article: http://support.apple.com/en-us/HT6423
Hard to categorize this as either a feature or maintenance release. I’ll go for feature release simply because of the support for MXF natively and export to AVC-Intra MXF files. Neither will affect me, but they are features that are very important to the higher end of the editing market.

Jon Chapelle of Digital Rebellion has noted that the support for MXF is much wider than just Pro Apps. What is interesting is that the MXF components seem to be QuickTime based, rather than AV Foundation, probably for historic reasons.

Nov/14

22

Useful Speech-to-Text is hard!

I was saddened, but not really surprised, by this week’s announcement that Adobe were pulling Speech-to-Text transcription from Premiere Pro, Prelude and AME. As Al Mooney says in the blog post:

Today, after many years of work, we believe, and users confirm, that the Speech to Text implementation does not provide the experience expected by Premiere Pro users.

I am saddened to see this feature go. Even though the actual speech-to-text engine was somewhat hit or miss, there was real benefit in the ability to import a transcript (or script) and lock the media to the script.  So it’s probably worth keeping the current version of Premiere (or one of the other other apps) to keep the synching function, as the apps will continue to support the metadata if it’s in the file.

Co-incidentally, we had a feature request recently, wanting a transcription-based workflow in Final Cut Pro X. When questions on how he’d like it to work, he described (unintentionally) the workflow in Premiere Pro!

In fact, I’d almost implore Adobe to keep the ability to import a transcript and align it to the media, using a speech analysis engine. That way the industry will have an alternative to Avid’s Script Sync auto-alignment (previously powered by Nexidia) tools currently unavailable in Media Composer. The ability to search – by word-based content – hundreds of media files with transcripts, is extremely powerful for documentary filmmakers.

And yes, there is the Nexidia-powered Boris Soundbite, but there is one problem with this waveform-matching approach: there is no content metadata. Nor anything (like text) we can use to derive content metadata.

A recent comment in an article on CNET.com caught my eye:

“If I owned a studio, I’d make movie theaters pay me,” says Dana Brunetti, producer of “House of Cards” and “The Social Network.”

Needles to say I had to read the article. First note was that this comment was in the context of a web focused conference, so there may be an element of “playing to the audience”, but in essence the argument is that more online/web companies should follow Netflix (and Amazon, Google and Apple) into producing more original content.

With online and technology-based companies already threatening traditional distribution methods, the impact would be huge: “Once Silicon Valley can create content as well,” said Brunetti, “they’ll own it soup to nuts.”

I can’t argue with that. More original production means more jobs in the industry. (And yes, more clients for my day job’s business.)

What appeals to me is the push for “per program” content purchase. As long as the pricing issue is solved. It should cost no more (over a month) for a la carte purchases of limited programming, than it is for a full cable subscription.

Nov/14

15

Metadata and Organization

This week I sat down with Larry Jordan and Michael Horton and talked – what else – metadata: what it is, why we need it, how we get it, and how we use it. It was a good interview and probably my clearest explanation of what metadata is.

You can hear the interview here:

http://www.digitalproductionbuzz.com/BuZZ_Audio/Buzz_141113_Hodgetts.mp3

and read the transcript, courtesy of Take 1 Transcription is at:

http://www.digitalproductionbuzz.com/2014/11/transcript-digital-production-buzz-november-13-2014/#.VGeUCoe287Q

<< Latest posts

Older posts >>

March 2015
M T W T F S S
« Feb    
 1
2345678
9101112131415
16171819202122
23242526272829
3031