The present and future of post production business and technology | Philip Hodgetts

Archive for August 10th, 2010



Harware accelerated H.264 OS X Flash Player

Harware accelerated H.264 OS X Flash now available

Maybe now Flash will stop being a resource hog on OS X but, since it was a resource hog not playing video before, I’m dubious.

Anyone But Me Crowdsources $17K For Season 3

One way to fund production – particularly web production – is to ask the fans to fund it. Anyone but Me (a show I haven’t seen but has completed two seasons) had the first two seasons funded by a “private investor”.

And like good filmmakers these days, there are graduated responses:

Ward and Miller have set a series of milestones for fundraising: When they reach the $30,000 mark, a special video of series stars Rachael Hip-Flores and Alexis Slade singing will be released. And at $55,000, Miller and Ward have committed to doing at least five new episodes of the show. “We wouldn’t just leave things where we left them [in the season two finale],” Miller said.



Hurt Locker: Why no Takedown notices?

Hurt Locker Still Shared Widely Online; Wonder Why Producers Aren’t Issuing Takedowns?

In what is clearly a new business model for filmmakers, the producers of Hurt Locker look set to make more money from “settlements” than it did from the box office.

If the above scenario becomes reality, The Hurt Locker would make $25 million in settlements alone in the coming months. This number could of course go much higher, as thousands of people are still downloading the movie every day.

With this $25 million the film makers would have collected more money from BitTorrent users than they did from U.S. movie theater visitors. Despite the recognition from Academy members and the huge success among downloaders, the U.S box office revenue has been relatively low at $16.4 million.

Piracy Will Earn Hurt Locker More Than the Box Office

No wonder they haven’t filed DMCA take-down notices. It’s not in their best interested to prevent unauthorized copying (something that has never been show to harm a film’s revenue) because they stand to make more money from suing (on flimsy evidence that probably wont’ stand up in court if any of these get there, unlike Tennenbaum et al, which were Kaza or eDonkey based) than from distributing the film in a traditional manner.

Congratulations for finding a way to make unauthorized distribution pay. And turn fans against you.



Netflix signs $1B deal with Epix for VOD movies

Netflix signs $1B deal with Epix for VOD movies

Netflix is on something of a roll; growing strongly and proving that streaming on demand is a viable distribution method, that people are willing to pay for, but it’s hard to get too excited about the Epix deal. First the good news:

Netflix has signed a five-year-deal with pay-TV channel Epix that will give Netflix exclusive online streaming rights to new releases from Paramount Pictures, Lionsgate and Metro-Goldwyn-Mayer 90 days after their premium-pay TV and on-demand debuts.

The deal, estimated to be worth about $1 billion to Epix over five years in licensing fees, kicks off next month.

But then’s Dan Rayburn in his personal blog points out:

Neither company is giving out any details on when the content will be available on Netflix but you can take a look at the current list of 306 movies that EPIX has available by going to While rumors of the licensing deal are saying that Netflix will pay EPIX $1B over five years, I find that number hard to believe. Even if Netflix got access to all of EPIX’s current inventory, they would be paying an average of $200M a year for less than 300 movies. That’s an average of $650,000 per movie. That can’t be right.

That sure is expensive programming, but then we already knew that programming costs where the most expensive part of Netflix’s streaming service.

Breaking Bad to Fill Year-Long Hiatus With Short Webisodes

A great way to keep interest up between seasons of major shows.

These episodes will be available some time after January, when the show will begin production on the new season. “I, for one, am eager to make these little interstitials important,” the show’s star, Bryan Cranston, told Deadline. “I don’t want them to be simply filler or recap, but something that actually moves the storyline forward. If we’re going to do it, it ought to be a real part of the larger show.”



Hey NY Times: Can You Back Up your Claims?

Hey NY Times: Can You Back Up The Claim Of $200 Billion Lost To Counterfeiting? I thought not, they’re totally bugus.

The mainstream media really do themselves a disservice when they blindly quote “statistics” or “reports” from any record industry, movie industry or counterfeit-fighting source because the statistics are clearly bogus you do any investigation.

If the media won’t investigate, what purpose do they serve? Disseminate press releases?

I could take arguments of the “damages from piracy” a little more seriously if the “proof” wasn’t so obviously just made up with no provable case.

Back in 2007 we wrote about a study by the well-respected GAO which noted that industry claims on counterfeiting were massively overblown. The GAO looked at the actual data and found that, contrary to claims from the industry that 5 to 7% of world trade involves counterfeit materials, the research they’ve seen shows it happening in less than 1% of trade and the value of those goods was significantly lower. Of course, obviously, those trying to pass counterfeit goods across the border will do their best to hide it, the evidence of the supposed 5 to 7% is totally lacking.

August 2010
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