I was have a beer last night with my friend Joe B – @zbutcher on Twitter, follow him and check out hisÂ Final Cut Pro X curation site linking to all the stories he can find – and naturally the conversation covered the current Final Cut Pro X release and the consequent debate. In my mind, a good discussion is one I come away from with enlightened or changed thinking. And this was a good conversation.
A number of times Joe pointed out just how logical I was.Â He’s right, I’m extremely logical. I’d probably go as far as to say that I eschew emotional responses.
But Joe pointed out that, for many people, the response to Final Cut Pro X is emotional. Like a jilted lover who still doesn’t understand why Apple broke up with them. And truth be told, I do find it hard to empathize with that. I try and recognize it but apparently at times I come across as a little “tone deaf” to the emotion side of the discussion.
For that I apologize. It’s not intentional.
Mostly the focus on logic serves me well. It’s what allowed me to be “scary accurate” in my writings about Final Cut Pro X (or what became FCP X) over the last 17-18 months. It’s how I “do my thing”. In that area being highly logical serves me well.
And serves you well, as a reader, because you get that insight months before those who don’t read this blog. That side of it is good.
The other side is that I may not always respond to the emotional component with the understanding of the real pain people are going through. I understand it from an intellectual perspective, but I don’t feel it, and it’s likely that’s just who I am.
It’s a yin and yang thing – they go together and I’ll keep focusing on the logical, finding clues and data points to bring you the latest developments in the companies and technologies we care about, as we march to the future.
Speaking of logic, the the one thing that took me completely by surprise was the withdrawal from sale of Final Cut Pro 7. It causes real pain to current customers wanting additional seats, and I don’t see how it benefits Apple. It’s just not logical.