The present and future of post production business and technology | Philip Hodgetts

Archive for August 1st, 2011



Defining quality

Defining quality

While Seth Godin is always worth a read, this article struck me as being very relevant in a discussion of what is a “pro” (as a proxy for quality in this context). The central point is that there is not one type of “quality” that is universally valued equally.

We see this in the wide range of entertainment and production qualities that are acceptable quality, depending on the context. A video on YouTube isn’t expected to have the same production ‘quality’ as network-disrtibuted episodic Television, and that’s how it should be.

It turns out that there are at least two useful ways to describe quality, and the conflict between them leads to the confusion…

Quality of design: Thoughtfulness and processes that lead to user delight, that make it likely that someone will seek out a product, pay extra for it or tell a friend.

Quality of manufacture: Removing any variation in tolerances that a user will notice or care about.

The HTML5 boom is coming. Fast. Aided by Adobe Edge

After a slow start – and still controversy over exactly what format video will be supported in “HTML5” – is the Flash era finally over?

writing for GigOm discusses recent data on HTML5 and how Apple’s position on HTML5 and Flash has – as I predicted several years back – pushed the adoption of HTML5.

As is often the case in business, where there’s a winner, there’s usually a loser. HTML5 could largely replace Abobe’s proprietary Flash technology. And HTML5′s swift ascent could render Flash irrelevant in short order. “I think the disappearance of Flash is closer than people think,” ABI senior analyst Mark Beccue said in a press release accompanying the data.

HTML5′s projected growth is all the more impressive considering that the actual standard is not officially expected to be completed until 2020 2014, according to the World Wide Web Consortium (W3C) standards body. But that won’t stop companies and independent engineers from developing and deploying HTML5 features now, ABI said.

Full HTML5 interoperability isn’t expected until 2014 but we’re already a long way in, and will get further thanks to, somewhat ironically, Adobe.  I’ve long advocated that Adobe were in the best position to create an HTML5 authoring tool, and indeed they have now shown one in Adobe Labs – Edge. AppleInsider has a first look at Edge.

[Update] One day later Flixmaster launched another HTML5 authoring tool

August 2011
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