The present and future of post production business and technology | Philip Hodgetts

Dec/11

15

Connecting With Fans Means More Than Talking about Your Latest Work

Connecting With Fans Means More Than Talking About Your Latest Work http://t.co/ScZsyhwM

I’ve long agreed with Techdirt that connecting with fans and giving them a reason to buy something (at a reasonable price) is the model for indie financing of project.

For years, we’ve talked about this concept of Connect with Fans + Reason to Buy (CwF + RtB), and too frequently have assumed that the really difficult part is the RtB side of the equation. But it’s really amazing just how many artists have trouble with CwF as well. And this is a great explanation of why. We often hear from artists who say, “well, I have a Twitter and a Facebook feed, but it doesn’t work.” And then you go and look at the feed, and all it is is them announcing, “I just released this work,” or “I’m performing at such-and-such on December 10th,” or whatever. It’s not just that there’s little interaction, but that there’s little that’s interesting.

It wasn’t until I found a way to use Twitter to share news items I found interesting (which, btw, get reproduced back here, where I write more) that I even got on Twitter.

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