The present and future of post production business and technology | Philip Hodgetts

CAT | General

Most of the episodes of The Terence and Philip Show are edited by interns at Alpha Dogs, and we’re very thankful for their efforts. From time to time I edit a show and have always, until now, edited them in Soundtrack Pro. But I love the Magnetic Timeline in FCP X and thought it would be perfect for the audio editing. So this time I tried it, and was surprised at the results.

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May/13

5

Simple Typography for non-Professionals.

Seth Godin has a great simple primer on font choices a.k.a. Typography. Our font choices influence perception. Obvious but something we need to be reminded of.

I recently posted that 90% of what is written about Apple is Crap! but it seems it’s worse than that. Two recent articles make the point about just how bad reporting about Apple really is.

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Over time I’ve certainly thought a la carte cable channel selection would be a step up. We dropped from a 100 channel, to a 50 channel package, but in reality we needed something like a 12 channel package, including the broadcast networks. A recent story at Variety, explained why we’re not going to get it, and why that’s probably what we want.

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An interesting article at the Hollywood Reporter argues that the Television industry needs a Steve Jobs – like visionary and needs it soon. While Television has been adapting (slowly) to the changes in viewer behavior it’s not particularly “customer friendly”.

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Terry interviews Philip about Lumberjack, previewed at the HPA Retreat Demo Room in late February.

The product page includes a workflow diagram.

Feb/13

17

What else can Lumberjack do?

I haven’t previewed the string-out functions of Lumberjack before, but here’s one from a test today, ahead of the HPA Retreat this week where we’ll be showing it with live demos

Lumberjack stringout

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Terence Current and Philip Hodgetts (that’s me) discuss the implications of Avid’s recent change of CEO. And we manage to do it in 15 minutes.

Why do people download materials they’re not authorized to download? The “industry” says because people want everything for free, but actual research in the  recently released Copy Culture In The US & Germany survey report from the American Assembly one small but especially interesting component is the list of reasons given for downloading TV shows and movies. The American responses were pretty evenly distributed among the various key reasons, and serve as a laundry list of things that piracy does just slightly better, or slightly more permissively, than most legitimate sources.

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Is Cloud Editing ready for prime time? One reviewer at BroadcastEngineering.com takes a look at current (or near future) offerings from Adobe and Avid.

Both companies take a similar approach – storing media and doing all editing remotely, feeding only the result down an adaptive pipeline with high resolution stills updated when playback stops. I also think both are aimed at “private” clouds where only the one organization’s folk work in that cloud, as opposed to a service run by Adobe or Avid. Neither have announced any service-based options (to date).

Terence Curren and I discussed collaborative editing and the likely outcomes last year in Episode 40: Will we be outsourced or automated out of existence?

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