The present and future of post production business and technology | Philip Hodgetts

CAT | General

Sep/13

15

Marketing Lessons from IBC

When you are designing your marketing messaging, you need to clearly communicate the benefit (or even the service/product you’re providing) to those who have no idea what you do. In light of what I’ve observed on the exhibition floor at IBC, I may even need to reconsider our own “Taking the boring out of post” slogan as not being clear enough.
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Sep/13

6

The Terence and Philip Show Episode 60

Terence and Philip mainly focus on the cost of producing movies, but there are lots of tangents in between.

I’m working on a side project for my friend Cirina Catania who’s trying to get a series running called After Action Stories about what happens to servicemen once they return from service. The pilot stories have revolved around Furnishing Hope that we shot back in May. One interview edit has been on hold until we were able to shoot some B-roll of Furnishing Hope in action. (They transform an empty apartment or house into a home in 3 hours.)

For the first time ever in my life there was more b-roll than I could use. Between us, Cirina and I captured over 320 video shots and hundreds of stills. The footage spoke to me and called me to put it together into something that Furnishing Hope could use to attract sponsors. Then something odd happened.

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A new Terence and Philip Show, where Terrence and Philip talk about the Adobe Creative Cloud.

Recorded after the announcement of the new Mac Pro this episode covers that, 3D and 4K. http://www.theterenceandphilipshow.com/?p=513

Correction: A couple of people have bought to our attention that the SSD in the MacBook Pro Retina and the MacBook Airs are in fact socketed and user replaceable.

Most of the episodes of The Terence and Philip Show are edited by interns at Alpha Dogs, and we’re very thankful for their efforts. From time to time I edit a show and have always, until now, edited them in Soundtrack Pro. But I love the Magnetic Timeline in FCP X and thought it would be perfect for the audio editing. So this time I tried it, and was surprised at the results.

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May/13

5

Simple Typography for non-Professionals.

Seth Godin has a great simple primer on font choices a.k.a. Typography. Our font choices influence perception. Obvious but something we need to be reminded of.

I recently posted that 90% of what is written about Apple is Crap! but it seems it’s worse than that. Two recent articles make the point about just how bad reporting about Apple really is.

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Over time I’ve certainly thought a la carte cable channel selection would be a step up. We dropped from a 100 channel, to a 50 channel package, but in reality we needed something like a 12 channel package, including the broadcast networks. A recent story at Variety, explained why we’re not going to get it, and why that’s probably what we want.

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An interesting article at the Hollywood Reporter argues that the Television industry needs a Steve Jobs – like visionary and needs it soon. While Television has been adapting (slowly) to the changes in viewer behavior it’s not particularly “customer friendly”.

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