The present and future of post production business and technology | Philip Hodgetts

Archive for August 27th, 2010



Steve Jobs, Circa 1997, Reintroducing Apple

Steve Jobs, Circa 1997, Reintroducing Apple

Steve Jobs, uncharacteristically in shorts, presenting to what seems like a mostly in-house audience in the Campus Town Hall space discussing what Apple stands for.

It’s very, very valuable to understanding the mind of the man who runs Apple and turned it around from near-death to “bigger than Microsoft”. A focus on people rather than MHz and the like, right back then.

He’s leading into the launch of the “Think Different” campaign, which moved me even at this distance.

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”



Leo Laporte’s TWiT Making Millions from Ads and Fans

Leo Laporte’s TWiT Making Millions From Ads and Fans

I’m always pleased to read of people doing well from podcasting and “new media” and this report on TWiT covers the subject well. What I found particularly interesting was this:

The story goes on to say that while the majority comes from ad revenue, Laporte himself takes his salary from fan donations, capping his personal income at $10,000 a month and putting the rest back into the company.

The fact that Laporte’s salary is covered by audience contributions speaks to the increasing power of the crowdsourced funding strategy. More and more examples of this approach to supporting online content keep popping up, whether it be Kickstarter campaigns to fund web series or post-download donations for free torrents of films.



Oliver Peters was kind enough to review Matchback Magic.

Oliver Peters was kind enough to review Matchback Magic

Matchback Magic “protects” files against human error by “injecting” metadata from the full-quality master files into the proxy media files. Once that’s done, no matter what happens to the proxy media – change timecode, reel numbers, files names, etc. – Matchback Magic can conform an edit so that the final sequence frame-accurately matches the rough cut and media is properly relinked.

Is Renting TV Shows in 2010 Like Selling Bottled Water in 1970?

Jumping right to the conclusions:

From $30 to own a full season outright, to somewhere between $25 – $50 per month to watch and discard as many episodes you can bear to watch. How does $.99 to rent a single episode measure up? At just one episode per day you are already at the similar costs of the alternatives, and that does not include the hidden costs of distribution and storage. So is it then worth it to rent a-la-carte from Apple in convenient individual packages, or is it still much better to just pay for the water hook-up represented by cable and Netflix and drink from the tap whenever you like?

99c for a rental is outrageous for a “half hour” show, where the best the major Networks can get is 25c from advertising revenue. Add Apple’s markup of 14c and the maximum that’s reasonable is 39c for a rental. And that’s for premium, first run content off one of the major networks. Lesser content should be priced *below* that.

Is $10 The Magic Number In Online Publishing?

Now that advertising isn’t going to be the only way to fund film and TV distribution, there are all sorts of ideas on how to fill the gap.

While this article is really focused on news, it’s not that removed from the idea of “1000 true fans” although with the true fans meme it is an average of $10 a month that you’re looking for from some “valuable consideration” – doesn’t have to be directly paying for content.

For example, as Shanahan notes in his blog, where he tries to compare ARPUs of public sites, People’s print magazine clocked a high $409 per customer in 2009 while Demand Media, many of whose users don’t hang around longer than to read a how-to article, notched just $1.60 per reader per year.

August 2010
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