Categories
Item of Interest

Pirate Bay Movie Fully Funded in three days

Pirate Bay Movie Fully Funded In Three Days http://bit.ly/9aFEww

People involved in the P2P scene are generally thought of as not wanting to pay for anything, despite the evidence actually proving the opposite. (People who download unauthorized copies of music and film/tv actually buy more.) More evidence from this example. I nearly posted the request for funding a couple of days ago but it wasn’t really newsworthy. Getting funded – even a small $25K budget – is always worth celebrating.

Just three days after filmmaker Simon Klose started a fundraiser to complete his upcoming Pirate Bay documentary, the seed funding goal of $25,000 has already been reached. The Pirate audience has been extremely generous, with a full 27 days left the counter currently sits at $28,099

Categories
Interesting Technology Item of Interest

Computational Photography?

Comutational Photography? http://gizmo.do/d9DyaV Some new cool idea from Adobe. Nice concept piece (not software announcement)

Re-adjust focus in post. Nice technology. Watch the video.

Categories
Apple Item of Interest

Connecting the Dots (AV Foundation and QuickTime)

Connecting the Dots (AV Foundation and QuickTime) http://bit.ly/9CEpCo

It seems increasingly likely that the reason that QTkit hasn’t had much work, is because the focus has gone into recreating what QuickTime does, in iOS, with a plan to move it back to OS X with 10.7.

Remember, Final Cut Pro can’t be “Pure Cocoa” and 64 bit before “QuickTime” is.

Categories
HTML5 Item of Interest Video Technology

Ogg: The “Intelligent Design” of digital media

Ogg: The “Intelligent Design” of digital media http://bit.ly/bUYo7B

The only thing Ogg is good for, is being open source, which isn’t relevant to professional media producers.

People who actually work in media don’t mind paying for stuff, and don’t mind not owning/sharing the IP. Video production professionals are so accustomed to standardizing on commercial products, many of them become generic nouns in industry jargon: “chyron” for character generators, “grass valley” for switchers, “teleprompters”, “betacam” tape, etc. Non-free is not a problem here. And if your argument for open-source is “you’re free to fix it if it doesn’t do what you want it to,” the person who has 48 shows a day to produce is going to rightly ask “why would I use something that doesn’t work right on day one?”

The open source community doesn’t get media. Moreover, it doesn’t get that it doesn’t get media. The Ogg codecs placate the true believers, and that’s the extent of their value.

Categories
Apple Pro Apps Video Technology

Introducing AV Foundation and the future of QuickTime [Updated]

Introduction to AV Foundation http://slidesha.re/aYEJfR To be honest I don’t know why this isn’t hidden behind an NDA, but it’s not and until someone has it taken down, and asks me to do the same, I’ll consider it public knowledge.

Now, AV Foundation is the iOS media system, so we’re not talking about QuickTime per se but I have to wonder.

QuickTime – the real OS-centric media framework, not the little sub applications that function as players – is transitioning from C APIs (Carbon) to Cocoa via QTKit. Trouble is, QTKit got a lot of work around QuickTime 7’s release, but not so much in recent years. And yet Final Cut Pro needs a lot of what’s not written, before it can release a Cocoa version of Final Cut Pro.

Actually, Apple could do what Adobe have done for Premiere Pro CS5. In rewriting their core media handling engine, Adobe retained QuickTime support by spinning it off into a 32 bit thread, but that’s a complex workaround that does nothing for performance, nothing positive anyway.

When you consider slide 9… Even though it was only introduced in iOS 2.2, extended in iOS 3 and “completed” in iOS 4 (consider the reference framework growth in slides 6, 7 and 8), AV Foundation has 56 Classes and 460 Methods (the more you have of these, the more you can do with it). QTKit has 24 Classes (less than half) and 360 Methods. Compare that with the (very mature) QuickTime for Java with 576 Classes and more than 10,000 Methods. Something tells me that QTKit is not in favor at Apple.

Not that I think QuickTime is going away, at least not as a brand for their media players and the overall technology. I say that because, although the code that’s in iPhone OS shows a simplified player, that was all that was originally released and it shared no “QT Classes or Frameworks”. So, the QuickTime brand is likely to be retained.

If I was extrapolating from this presentation, and I am extrapolating wildly from a small amount of data, I’d guess that the direction within Apple was toward the more modern Classes and Methods of AV Foundation, and that, eventually, AV Foundation, Core Audio, Core Animation and Core Media will replace what we currently have under QuickTime on OS X: Core Audio, Core Video (well, just a subclass of Core Image) and a lot of deprecated (do not use) C APIs.

If you consider slide 14, and the similarity of Classes between QTKit and AV Foundation it makes no sense to build two technologies in the company that were essentially doing the same thing.  Slide 29 shows how similar an AVAsset is to a QTMovie. The other Classes all seem to duplicate functionality that’s in QuickTime now, but in efficient, new, modern code. Capture, editing, playback, media formats… they all seem to be in AV Foundation duplicating work done (or not yet done) in QuickTime’s QTKit.

Importantly Core Media Time is in “n’ths of a second” not “ticks” or “events”. Media based on time will be better for video frame rate uses than one based on ticks or events, which caused the “Long Frames” problems of earlier versions of Final Cut Pro.

In support of my hypothesis I offer slide 42: specific references to AVAssetExportSession.h being available in OS X with 10.7 and likewise CMTime.h has a reference to becoming available in 10.7.

So, I’ll go on a limb and suggest that QuickTime as we’ve known it is somewhat dead; long live a new QuickTime. QuickTime will continue being the branding, but everything “below that” will transition to new architectures essentially ported from iOS to OS X.

This would be a very good thing. A completely new, modern, efficient (you see what it does on the iPhone) underpinning for QuickTime down below that QTKit layer.

Who wouldn’t want to use that in an modern NLE, even if it means waiting for OS X 10.7, which hasn’t been announced yet? It would make it much easier for the Final Cut Pro team to create a much more powerful media engine than it has now; one that really understands time and not events and one that mimics the power of Adobe’s Mercury Engine. Let’s face it, media performance on a 1 GHz A4 chip is in some ways better than the performance on 8 core processors. iMovie for iOS, built on these frameworks (if slide 24 is to be believed) can edit Long GOP H.264, which Final Cut Pro can’t! (And in both cases the H.264 playback is accelerated by hardware: dedicated chips in the iPhone, on the graphics card in OS X.)

As always, conjecture on my part, and this time based solely on what I’ve learnt from the quoted slide show. Chris Adamson does not work for Apple but he does claim expertise in iOS and QuickTime. Other posts on his blog indicate some differences between AV Foundation and QuickTime; and Classes still missing from AV Foundation that are in the current version of QuickTime. That shakes my confidence in the hypothesis a little, but given how little work has been done on QTKit in the last two years, and the need to have the foundations for QuickTime modernized, it still seems like the most likely path Apple will take.

Another data point is that the QuickTime X player was promoted thusly:

Using media technology pioneered in OS X iPhone™, Snow Leopard introduces QuickTime X, which optimizes support for modern audio and video formats resulting in extremely efficient media playback. Snow Leopard also includes Safari® with the fastest implementation of JavaScript ever, increasing performance by 53 percent, making Web 2.0 applications feel more responsive.*

Pioneering the technology under iOS, and then porting it to Mac OS X has happened already.

UPDATE: Chris Adamson, who did the presentation I referred to, clarified many of the points I get wrong or wrongish, including the fact that AV Foundation is not under NDA. His Connecting the Dots post is essential reading if you’ve got this far!

Categories
3D Item of Interest

Is 3-D Dead in the Water?

Is 3-D Dead in the Water? 

Not a lot of commentary from me on this one. I’ve remained a skeptic about 3D production and it’s ubiquitous future. The graph in the center of the article tells the story.

According to Daniel Frankel of TheWrap.com, who published a version of the graph late last month, “no matter how it’s spun, the data on the expected 3-D explosion just isn’t going in the right direction.” Hollywood isn’t ready to give up, he reports, but there’s serious concern over the downward slope. As one theater-chain executive told Frankel, “the truth is probably that not everything should be in 3-D.”

Categories
Item of Interest

The Terence and Philip Show Episode 6

The Terence and Philip Show Episode 6 http://bit.ly/9Q31QN

The episode when Philip explains how QuickTime’s flexibility caused difficulties when imported to Final Cut Pro, which leads to a discussion on what is QuickTime; how the event-based nature of QuickTime isn’t ideal for video and what would need to change. Plus what is a framework, QTkit and what development has happened in the Cocoa-ization of QuickTime, necessary for any future Cocoa 64 bit Final Cut Pro. And a short discussion on the pleasures of Flash.

Note: Although Philip says “no QT on an iPhone” the player shows the QT icon but that’s the only thing in common with QT on OS X.

Categories
Apple Item of Interest

iTunes at 99c per series per month?

iTunes at 99c per series per month??? http://bit.ly/cINIzR

Right now it’s a single-source rumor so it can hardly be taken seriously, but the price point is “right”: about the same net revenue to the network as from advertising. We watch about 10 shows in any typical month, and $10 would feel very right to me.

I guess we’ll know next week.

Categories
Apple Item of Interest

Steve Jobs, Circa 1997, Reintroducing Apple

Steve Jobs, Circa 1997, Reintroducing Apple http://nyti.ms/ctAEHP

Steve Jobs, uncharacteristically in shorts, presenting to what seems like a mostly in-house audience in the Campus Town Hall space discussing what Apple stands for.

It’s very, very valuable to understanding the mind of the man who runs Apple and turned it around from near-death to “bigger than Microsoft”. A focus on people rather than MHz and the like, right back then.

He’s leading into the launch of the “Think Different” campaign, which moved me even at this distance.

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”

Categories
Item of Interest

Leo Laporte’s TWiT Making Millions from Ads and Fans

Leo Laporte’s TWiT Making Millions From Ads and Fans http://bit.ly/av14Da

I’m always pleased to read of people doing well from podcasting and “new media” and this report on TWiT covers the subject well. What I found particularly interesting was this:

The story goes on to say that while the majority comes from ad revenue, Laporte himself takes his salary from fan donations, capping his personal income at $10,000 a month and putting the rest back into the company.

The fact that Laporte’s salary is covered by audience contributions speaks to the increasing power of the crowdsourced funding strategy. More and more examples of this approach to supporting online content keep popping up, whether it be Kickstarter campaigns to fund web series or post-download donations for free torrents of films.