CAT | Distribution
It came as no surprise to anyone working in our industry that MPEG DASH and HEVC were the talk of this year’s IBC in Amsterdam — at least in the Connected World area of the show in Hall 14, in which IBC cordons off those of us whose interest in the synergy between broadcast and online comes firmly from the online angle.
What was a bit surprising, however, was the degree to which both the DASH delivery scheme and the HEVC codec (also known as H.265) were discussed as faits accomplis and debated as either “it’s about time” standards or a combined one-two punch that would be the death knell of innovation in the online video technology space.
I’ve discussed HEVC (High Efficiency Video codec) a.k.a H.265 before. MPEG-DASH is a new streaming media format. Given that a large percentage of delivery has moved to a real-time delivery over HTTP then a consistent real time delivery format is desirable as a standard. MPEG continues to refer to the standards body – the Motion Picture Expert Group – while DASH referrs to Dynamic Adaptive Streaming over HTTP. This is very similar to what Apple and others are using now for HLS (HTTP LIve Streaming, which is also adaptive).
So we’re looking at an evolution into the next generation of MPEG codec with a newly standardized real time delivery format. I like standards, particularly when there aren’t too many! This one feels very real:
But the combination of MPEG DASH and HEVC created a perfect storm in which it was quite clear that for every vendor in our space who feels that any sort of standard is anathema to the advance of both technological invention and capitalist progress, there are just as many who feel like agreeing upon a standard delivery system and corresponding codec will actually enable greater innovation to occur on different fronts. The fact that word came out just prior to IBC that the French government had “mandated” the use of MPEG DASH in all connected televisions gave ammunition to the anti-standards contingent — which, of course, includes a subset that also happens to be anti-European, or at least Francophobic. (As Siglin also reported, the reality is quite a bit more nuanced — the requirement applies only to France’s TNT 2.0 HbbTV connected TV scheme.)
Hey Hollywood, forget SOPA, ACTA, TPP, and look to Netflix for a glimse of your future. http://t.co/AaZMiXbJ
Instead of pushing for ever-more draconian laws in the US and beyond, instead, how about the studio look to what is working: Netflix. (more…)
Former NBC Entertainment Chief Discovers Watching TV With Commercials Really Sucks! http://t.co/UeXidppc So out of touch it’s unbelievable.
I’ve long hated commercials and want a reasonably priced alternative. By reasonably priced I mean that the price I pay is about the same as the revenue from advertising (25-65c per person per program) not the usurious prices through available outlets.
After watching earlier seasons of The Walking Dead on Netflix, iTunes and recorded on his DVR he caught up and watched an episode live and had this reaction:
“We watched that live,” he said. “It was not nearly as good. The commercials broke the tension. We had watched the other episodes with blankets over our heads. I hate to say this to the AMC executives and everybody else in the business, but I will never watch ‘Walking Dead’ live again.”
So, when you’re running the entertainment business for an ad supported broadcast network, ads are just fine! But when you’re a viewer, they’re not?
Netflix bullish on original content http://t.co/H4CNtw1i Interesting take on Netflix’ original programming – four series so far.
Sorry about the Variety Paywall if you run into it.
What’s particularly telling is that these original series are not some “alternate” programming: they’re coming from the same producers as would otherwise supply networks or cable channels. It makes my point that the networks/cablers don’t have a lock on the future and the new distribution channels (Netflix, Google, Amazon, Apple) can easily take over the role of the middle man as we currently know it. (more…)
McDonald’s finds another channel to take its story to the market http://t.co/iAKkCFvv
This must be close to the ultimate branded media project! Over the last five years it’s become increasingly obvious that branded media – production funded directly by the “brand” – will be a major funding channel in the future. Instead of renting an audience from an intermediary (TV/Cable channel) they buy them directly by funding the production. (more…)
When Stealing Isn’t Stealing http://t.co/yY49iqEF
The problem is that most people simply don’t buy the claim that illegally downloading a song or video from the Internet really is like stealing a car. According to a range of empirical studies, including one conducted by me and my social psychologist collaborator, Matthew Kugler, lay observers draw a sharp moral distinction between file sharing and genuine theft, even when the value of the property is the same. (more…)
More Movies Will Be Streamed Than Watched On Disc In 2012 http://t.co/6oOvgKnG And that’s the legal viewings!
Legal online viewings of films will more than double to 3.4 billion this year from 1.4 billion in 2011, IHS said today in a statement. Physical viewings of DVDs and Blu-ray discs will shrink to 2.4 billion from 2.6 billion, according to the forecast.
Unlimited-streaming subscription plans, including those offered by Netflix Inc. (NFLX) and online retailer Amazon.com (AMZN)’s Prime service, accounted for 94 percent of all paid online movie consumption in the U.S. last year, Englewood, Colorado-based IHS said. Streamed movies have been replacing video discs, much as streamed music is overtaking compact audio discs.
Of course, that’s little solace if your client(s) still demand shiny discs!
Glenn Beck Says Walking Away From Fox Will Get Him $40 Million A Year http://t.co/qmonMcw3
Although the audience is much smaller – 300,000 subscribers vs 2.5 million viewers on Fox – the revenue is dramatically larger. I think this, along with the recent Louis CK experience, supports the theme that direct connection with an audience and giving them something to pay for they want (in this case access to Beck) is a viable option for future funding of production.
Personally, I loath Beck and what he stands for, but I support his First Amendment Right to be a what he is.
GBTV, which jumped on the scene in September, is expected to bring in at least $40 million in revenue this year, supported by advertising and more than 300,000 subscribers paying as much as $9.95 a month for full access to GBTV, according to a person close to the company.
The RIAA & MPAA Say That A Copy Is Just As Valuable As The Original, Send Them A Copy Of Money http://t.co/2mQuXN8C
OK, it’s totally tongue-in-cheek but it’s fun!
A guy by the name of Jake Gold set up SendThemYourMoney.com, which is a site encouraging you to send “money” to the RIAA/MPAA. But… by “money” he means “copies” of money, since the RIAA/MPAA’s whole argument is based on the idea that a copy is no different than the original.