The present and future of post production business and technology | Philip Hodgetts

CAT | Media Consumption

The Death of Television http://t.co/B7PGGnvk While many are writing about the imminent death of Television, Evan Shapiro has a much broader take: (more…)

1 in 3 Viewers Despises Television And Wants To See It Die http://t.co/WvpihGVD

It’s a small sample but an interesting result: (more…)

Sweet sanity: 75% of Americans say infringement fines should be under $100 http://t.co/ftKhPLNA Now to get the message to Politicians

Frankly, when you can legitimately pay $7.50 a month for access to millions of tracks, the current statutory fine – up to $150,000 per instance – are way out of balance.  There are far worse things you can do – criminal acts – that incur less of a penalty.

Actually, one third of the respondents thought there should be no fine for what 70% of people apparently are already doing: downloading content that isn’t licensed to them.

This is How Apple Will Eventually Defeat DIRECTV http://t.co/tjCVRNgP Bad technology compounded with a “don’t care” attitude.

(more…)

Make No Mistake: Google Is Taking On The TV Industry http://t.co/6ntzqtFb The traditional TV industry should consider itself warned.

The biggest barrier to Google and Apple’s desire to create a new television distribution network has been the intransigence of the content owners to disrupt their own business model while it’s still profitable. So the obvious answer is for them to invest in content directly. (more…)

Second Screen Visionaries: 5 Ways Mobile Is Changing TV-Watching http://t.co/AacKJgKY

Last July, about a year and a half later, Rapid TV News reported on a white paper by British technology research company Mobile Interactive Group, which updated that number for the US and UK. It had “40% of mobile users saying that they are most likely to be multi-tasking using their phone while watching the TV.” (Some estimate that number nearly doubles when you look at the 18-24 demographic.) (more…)

Traditional TV is in for a heck of a ride http://t.co/AHXR0djD Meta trends in media.

This is a long article but well worth the read as Habib Kairouz runs through a comparison between the ills that afflict the print industry with those that are affecting television as we’ve known it. (more…)

The Future Of TV Is Coming, Slowly But Surely http://t.co/rQuQL5e1

Dan Frommer at Business Insider takes a look at the various aspects of the evolving future of Television. (more…)

If TV Companies Released Authorized Torrents With Ads, Would People Download Them? http://t.co/j6iEg9o

Other than legal constructs that make them different, in practice a download with embedded ads and a real-time broadcast with embedded ads should be the same thing. And yet, no-one in the TV industry has even thought of the possibility, despite it being a very old idea.

For years, I’ve been referring to Mark Pesce’s Hyperdistribution model – both here in the blog and also in some of my public presentations – as one viable alternative to the current situation that would allow more consumption flexibility without changing the economics.

The responses are mixed. There are, certainly, a lot of people who insist they would never do that because they hate all advertising. I still think those people really just hate bad advertising, and don’t realize that they actually like good advertising (for example, the TV shows they download? They’re just “advertising” for other episodes of that TV show). But there are two types of answers that stand out and are seen throughout the comments. The first are that some people would agree to do this, having no problem supporting the TV folks. The second are people who say they hate commercials and wouldn’t do this, but that they would pay for a similar thing without commercials.

I generally dislike advertising, although more correctly I should say that, like others, I dislike irrelevant advertising, so I’d prefer to pay the equivalent (not the inflated prices attempting to be charged via iTunes et. al. ) but might be prepared to receive relevant advertising. Now, I don’t have children, am happy with my current car and already know what will replace it, not planning on going out to dinner or movies anytime soon, really don’t buy many clothes, don’t buy cosmetics…  I am a little non-consumerism, so just what advertising won’t be horribly intrusive and irrelevant?

Online video finally chipping away at broadcast TV http://t.co/LLmZhYg

There are some hints that the traditional US cable subscription may be in decline, but not only in the US but around the world are moving toward  more online video and less real-time broadcast.

The survey, which was conducted in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the U.S. and South Korea, consisted of 22 qualitative and 13,000 quantitative interviews, and represented almost 400 million consumers. The conclusion is that the Internet has changed the way we watch TV, but hasn’t cut down much on demand for broadcast television. However, it’s not the demand that’s an issue, but figuring out monetization strategies for what is essentially a new and fragmented delivery platform that’s leading to high drama and various strategies that make finding content a crapshoot for consumers.

We’re not there yet, but we’re heading there.

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February 2012
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