Forget about ‘content management’–and focus on ‘audience development’ http://t.co/CsvtX391
Without an audience there is no monetization. Â The article points to five actions:
1. Manage across the many channels of distribution.
2. Adjust the focus from audience to individual.
3. Use abundant user data to know what works. Â Â
4. Make your systems look forward, not back.
5. Fully socialize your distribution. Â Â
Like many people I questioned the metaphor of “Events” in Final Cut Pro X, but ultimately decided it wasn’t that crucial an issue and just let it be. Now that Greg and I are working on our metadata logging app for Solar Odyssey, we have had to solve the same naming question. It turns out that Event isn’t such a bad name after all.
Episode 45: The Post NAB Show http://t.co/j0vkytfp A new episode of The Terence and Philip Show
We went way, way over time so it’s a long show. If there was more time it would be edited down for content, so hit that fast forward button. We cover everything we can remember from NAB 2012.
Your Final Cut Pro Sequence XML is ready for:
Amanda Palmer And Steve Albini On ‘Piracy’: It Only Helps Musicians http://t.co/WBptNZZF Those actually making music weigh in.
The latest release of 7toX for Final Cut Pro includes:
In no particular order, the three technology advances that make the Solar Odyssey production even feasible are: Large sensors, Syncing double system production by audio waveforms, and the recognition of the importance of metadata. Alternate camera and lighting mounts, along with LED lighting and laptop computers powerful enough for primary production also play an important role.
By now you’ve probably heard of TheSolarOdyssey.com journey – in fact I’m already in Orlando doing Hoverfly training. If I get good enough they’re going to sponsor a Hoverfly Venu. These are awesome machines and I’ve made good progress in two days, but still have a way to go that will come with practice.
We were initially planning on taking on interns for two week cycles, but realized that would add a large burden of retraining with our new systems every two weeks! Â Instead we opted to make three positions available: From Clearwater to New York City, from New York City to Chicago, and from Chicago back to Clearwater.
Content’s Never Been a Profit Center,Why Should It Be Any Different Online? http://t.co/oJUx3r7y
Yes, viewers are moving online, but despite billions of connected devices out there, it’s unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling rates, the pre-roll isn’t enough to fund online content.
For content to survive — let alone thrive — it needs to make economic sense.
That’s how the article starts and continues with a good analysis of why pre-roll and sponsorship may not be enough.
I’ve come to the dangerous conclusion that the only time a phone company/data company can create a satisfactory customer interaction is when Apple impose it on them. In the last couple of weeks I’ve activated four cellular data plans, three in the last week!