Forget about ‘content management’ and focus on Audience Development

Forget about ‘content management’–and focus on ‘audience development’

Without an audience there is no monetization.  The article points to five actions:

1. Manage across the many channels of distribution.

2. Adjust the focus from audience to individual.

3. Use abundant user data to know what works.   

4. Make your systems look forward, not back.

5. Fully socialize your distribution.   

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