Forget about â€˜content managementâ€™â€“and focus on â€˜audience developmentâ€™ http://t.co/CsvtX391
Without an audience there is no monetization. Â The article points to five actions:
1. Manage across the many channels of distribution.
2. Adjust the focus from audience to individual.
3. Use abundant user data to know what works. Â Â
4. Make your systems look forward, not back.
5. Fully socialize your distribution. Â Â