Content’s Never Been a Profit Center
Content’s Never Been a Profit Center,Why Should It Be Any Different Online? http://t.co/oJUx3r7y
Yes, viewers are moving online, but despite billions of connected devices out there, it’s unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling rates, the pre-roll isn’t enough to fund online content.
For content to survive — let alone thrive — it needs to make economic sense.
That’s how the article starts and continues with a good analysis of why pre-roll and sponsorship may not be enough.