1 in 3 Viewers Despises Television And Wants To See It Die http://t.co/WvpihGVD
It’s a small sample but an interesting result:
Category: Business
Will ‘Arrested Development’ Be A Cost Center Or Profit Unit For Netflix? http://t.co/U47hnHCz
MediaPost asks a very good question about the likely profitability to Netflix of reviving Arrested Development, but ultimately Netflix, like cable companies before it, may fund a program that isn’t profitable directly, but indirectly contributes to the bottom line of the whole channel.  Mad Men on AMC is unlikely to be directly profitable for AMC but it raises the profile and perception of the network and is worthwhile as a result.
Let’s Get Serious — Branded Video Is About The Information http://t.co/e8ccL5qs
I think branded video – where a company or brand puts up all the production money in order to present their brand. Â This article from VideoInsider.com jumps from an “interesting” statistic, to examine what brands want, or need ,out of their investment in video.
Our research has shown that consumers are not typing brand names into Google to download commercials to their PCs. They’re searching for information. Through our research for a large electronics company, we learned that consumers weren’t searching for information about how to choose a camera, but were searching for information on how to use one to take pictures of babies, weddings, kids, etc. That insight was invaluable in crafting our branded online video strategy for the company, which focused on providing consumers with information on how to take the best pictures — using their brand of cameras, of course — rather than a commercial about which of their cameras consumers can buy.
Good statistics and background in the article.
The Definitive Post On Why SOPA And Protect IP Are Bad, Bad Ideas http://t.co/Gy2NCyL7
That main issue, we’re told over and over again, is “piracy” and specifically “rogue” websites. And, let’s be clear: infringement is a problem. But the question is what kind of problem is it? Much of the evidence suggests that it’s not an enforcement problem and it’s not a legal problem. Decades of evidence from around the globe all show the same thing: making copyright law or enforcement stricter does not work. It does not decrease infringement at all — and, quite frequently, leads to more infringement. That’s because the reason that there’s infringement in the first place is that consumers are being under-served. Historically, infringement has never been about “free,” but about indicating where the business models have not kept up with the technology.
Thus, the real issue is that this is a business model problem. As we’ve seen over and over and over again, those who embrace what the internet enables, have found themselves to be much better off than they were before. They’re able to build up larger fanbases, and to rely on various new platforms and services to make more money.
The real problem is that the studios and record labels still think of it as an analog world, and have never made the adjustment to digital business models where abundance is free!
MPAA Costs Hollywood More Than US BitTorrent Piracy http://t.co/A67CYG6W Kind of silly exercise but it’s an interesting exercise!
Even TorrentFreak aren’t taking themselves seriously with this one, but by extrapolating how much more the MPAA studios would make if all the US BitTorrent traffic moved to NetFlix subscriptions, and comes to the conclusion:
Congress seeks to tame the Internet http://t.co/TxW4SJLf
A terrific article by Nancy Scola at Salon goes into detail why SOPA/PROTECT IP is such a bad idea for the Internet. I strongly recommend you read the whole article as it’s hard to excerpt just part, but I thought this was important:
When it comes to talking about SOPA, it is important to remember this: You can think that “intellectual property†infringement (not only of movies and music, but knockoff Nikes sold online) is bad for the American economy and still think the legislation is a disaster. Not only would the bill likely do little to address the problem of online content fraud and counterfeiting, but it takes aim at the core features of the Internet that have contributed a great deal to the American economy.
Sweet sanity: 75% of Americans say infringement fines should be under $100 http://t.co/ftKhPLNA Now to get the message to Politicians
Frankly, when you can legitimately pay $7.50 a month for access to millions of tracks, the current statutory fine – up to $150,000 per instance – are way out of balance. Â There are far worse things you can do – criminal acts – that incur less of a penalty.
Actually, one third of the respondents thought there should be no fine for what 70% of people apparently are already doing: downloading content that isn’t licensed to them.
Categories
Production CONN 2011
One of the inevitable trends about trade shows is that the big show is slowly eroding away, while smaller regional shows – like Production CONN 2011, Createasphere, etc – are growing in influence and quality.Â
10 Signs Internet TV is Ready to Disrupt the Industry http://t.co/OpURKa1o
The ten bullet points from Mark Suster’s talk at The Future of Television. There’s good detail in the text summary, and the full 10 minute talk is available on video.
1. The promise has been made for too long, People are cynical
2. The right factors are finally in place
3. YouTube is the new Comcast
4. The distributed ad platform enabled this industry to evolve
5. Internet TV is following the CLASSIC case of the “Innovator’s Dilemmaâ€
6. Cable & Satellite packages will become music albums
7. Mass adoption of Internet video has already taken place
8. TV is the medium people prefer (whether we like it or not) –
9. Video is different than text. It requires unique, creative skills
10. This revolution is starting in Los Angeles.
This is How Apple Will Eventually Defeat DIRECTV http://t.co/tjCVRNgP Bad technology compounded with a “don’t care” attitude.