CAT | Business
[Update] MacUpdate have moved a little and made changes and updates that at least remove most of the perceived damage being caused. We have cordially agreed to disagree about their business model, which – because they have no mechanism to remove an app permanently – I consider immoral and parasitic.
Original Post begins.
MacUpdate have listed our Intelligent Assistance Apps without our permission. Their listings have significant errors and we’d rather they not be listed because:
a) as a developer you have to jump through hoops (with a broken system) to “claim” your apps
b) as a developer you are responsible for correcting all the errors made by the MacUpdate team, creating an addition burden on the developer (me) and it causes confusion among potential customers which damages our reputation. (When MacUpdate list a commercial app as a “demo” people are upset when it is not a demo version.)
c) There appears to be no way to remove the listing, even when you jump through all the hoops MacUpdate request.
I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!
Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.
I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.
Continuing my ‘as I go’ reporting of my Mac Pro experience with some further thoughts on the size, shape and noise, and some Content Analysis testing in Final Cut Pro X.
A loaner Mac Pro arrived from Apple on Friday afternoon. It’s a 12 core, dual D700 GPUs, 512 GB Flash storage and 32 GB of RAM. Here are my initial thoughts after three days.
The final post in my series rising out of a recent Digital Production BuZZ segment with Larry Jordan and Michael Horton. Larry asked one final, very important question.
Larry Jordan: Because we are charged with delivering our projects on time and on budget, at what point should we resist change, like not being too close to the bleeding edge, and at what point should we embrace change?
Terence and Philip discussion innovation, starting with a recent article questioning Avid’s continued ability to innovate. The discussion covers who might be innovating, what it innovation and a whole lot of other subjects as well.
Many people “worry” that Apple will abandon their professional applications (Final Cut Pro X, Aperture and Logic Pro X) because they don’t make much money for the company. Ironically, the same argument can be made about Media Composer: it is not core to the company’s primary business . In reality it’s more likely that Avid would abandon (or sell) Media Composer than Apple is to get out of the professional creative tools market.
The Forbes article, Cable TV Model Not Just Unpopular But Unsustainable starts with a putative outline of a cable business: essentially “keep hiking the rates, have terrible service”! Finishing with this “goal”:
If all goes as described, we should be able to consistently deliver customer satisfaction levels that rank among the lowest of any industry.
Now that’s not a business model I’d want to emulate!