CAT | Business
According to an article on MacRumors today, Apple is negotiating with Studios and Producers to create original programming for Apple TV. Two thoughts.
Apple have long created their own content by running music festivals and recording the performances.
It’s been a long time coming, but I thing it was inevitable. Back in late 2009 I postulated on What if Apple or Google simply bypassed Networks and Studios? My conclusion then:
Clearly, either Google or Apple could destroy the existing content production industries without borrowing or risking their business. Just what leverage do the current middlemen really have?
It’s a strategy that’s working well for Netflix and Amazon.
Yet again the threat of movie piracy – that is, unauthorized distribution – has had no observable affect on an industry with higher attendance and higher revenues. Please destroy my businesses like this!
I first wrote about derived metadata back at the end of January 2009. Derived metadata uses computer analysis to derive metadata from the video source. There are now technologies for speech-to-text, meaning extraction, facial detection, facial recognition, emotion detection, image recognition, and more. One company has been accumulating these somewhat diverse technologies: Apple.
My year seems to have three major themes: sucking while learning, family history video and small production kit. Along the way there have been 13 episodes of Lunch with Philip and Greg.
If there was a theme to 2015 in production technology, it would be that this was the year of more. More pixels – 4K and beyond; more dynamic range with HDR video; more field of view as VR establishes; and more programming sources as Netflix et. al. become fully fledged ‘networks’.
Joss Whedon shared an eye-opening fact during Saturday night’s reunion of the “Dr. Horrible’s Sing-Along Blog” team: He’s made more money from his independently financed 2008 Internet musical than he did from writing and directing Marvel’s first blockbuster “Avengers” movie.
That’s pretty amazing considering he would have picked up between $5 and $10 million for writing and directing that first Avenger’s movie.
I previously wrote of Dr Horrible’s Singalong Blog in February 2009, where I discussed where the income was coming from. The iTunes revenue and DVD sales must have been pretty good as streaming served more as promotion for the iTunes and DVD sales.
Episode 69 of The Terence and Philip Show has us discussing how we adapt to change, as change is inevitable.
Peter Wiggins is a freelance editor who has been using Final Cut Pro for broadcast since 2003. He runs the successful FCP plugin website iDustrial Revolution and he is the force behind FCP.co.
Peter joined us for lunch in San Jose during the recent FCP X Creative Summit. (more…)
Peter Wiggins of FCP.co asked me why we changed the name of Xto7 for Final Cut Pro to XtoCC. Here’s my answer.
Although Final Cut Pro X’s initial release was four years ago today – June 21st – the story starts much earlier for me. Much more significant was the NAB 2011 preview that completely killed our software business for a couple of months, and even before that, with the speculation leading up to Apple’s formal release of a fresh approach to what a modern NLE should be.
There are important lessons from our experience.