CAT | Business
Peter Wiggins of FCP.co asked me why we changed the name of Xto7 for Final Cut Pro to XtoCC. Here’s my answer.
Although Final Cut Pro X’s initial release was four years ago today – June 21st – the story starts much earlier for me. Much more significant was the NAB 2011 preview that completely killed our software business for a couple of months, and even before that, with the speculation leading up to Apple’s formal release of a fresh approach to what a modern NLE should be.
There are important lessons from our experience.
In the latest episode of the Terence and Philip Show, Terry and I discuss how to survive an ever-changing world and keep your career alive. Triggered by a discussion of a family history video project I’m undertaking (and will be writing about more shortly).
You may have read that Randy Ubillos – Chief Architect, Video Applications at Apple – retired after 20 years with Apple, yesterday. I’ve had the great privilege of meeting him from time to time, and offer my hearty congratulations on his retirement, the strongest of best wishes for the future, and heartfelt thanks for largely making my career possible.
The question on everyone’s lips is “how does this affect Final Cut Pro X?” My honest thought is “not much”. There are concepts in Final Cut Pro X that clearly came from Randy’s mind, but so also did the original Premiere Pro (1-4.2), the original Final Cut (Pro) (aka Keygrip at Macromedia), Aperture where he was lead architect, and iMovie 08. There were other apps before that, and the full history can be found in Timelines 2 by John Buck.
Randy was also an important part of the team that developed Final Cut Pro X, but more in the role of supervising architect, rather than as part of the detailed group of Product Marketing, App Design, and App Architecture. The people working in those key roles remain in those key roles, and I sense nothing that would affect, or change the direction Apple are taking with Final Cut Pro X. Final Cut Pro X is in exceptionally good hands moving forward.
As I’ve written before, the tools of creative endeavor will always be part of Apple’s DNA, and therefore I expect we’ll see evolution of the tools over time, but never abandonment. There will always be professional, and consumer level, audio, video and photography apps in Apple’s world.
Professionally, I’ve benefited from (writing an unreleased book about) Premiere Pro; from decades of Final Cut Pro classic; and from Final Cut Pro X. I still prefer Aperture over Photos but I’m keeping an open mind that the metadata functions in Photos will improve. For all that, I simply say “Thank you”.
Finally, a little bit of advice from Randy, on taking “holiday videos” (I may paraphrase slightly):
At each location, take out the video camera and shoot a shot. Now, put the camera away and enjoy your holiday and the location in the present.
A very subjective take on NAB 2015 because I spent very little time looking at tech! Instead my focus was on the FCPWORKS demo room and particularly my Lumberjack System presentation on Wednesday. But, of course, NAB is also about the socializing.
While my personal NLE preference is for FCP X, I cannot live without my (paid) Creative Cloud subscription. Very early in my career I pretty much made a living off Adobe After Effects (v2 through 4) and Media 100 as the de-facto “motion graphics” house in my home town. I’m a constant user of Photoshop, Illustrator, Dreamweaver, and now Muse.
Adobe have done an excellent job of creating a great set of creative tools, and they’re ramping up this NAB with some cool technology. I’m only going to touch on the things that excited me in the preview briefing, but there will be a lot more previewed at NAB and probably more in the release than they discuss.
Sync-N-Link is a specialized app used on productions that shoot picture and sound on separate devices, with matching time-of-day timecode. What we discovered in talking about it a few night ago, is how Sync-N-Link has been at the forefront of evolving workflows over the roughly six years the two versions have been in release.
Comments off · Posted by Philip in The Business of Production
In this show we talk about the support that a small boutique facility has both in terms of the features needed, and the ongoing support.
As a small independent software developer we don’t have a huge staff. There are exactly two of us: Greg and myself, so if we’re traveling together we have to be able to support customers. That means Internet access and some means of answering the phone. These are not as easy as I’d like when traveling internationally, so I thought I’d share our approach.
In the first Terence and Philip Show for – well, too long – Terence Curren and I look back on the trends of 2014.