The present and future of post production business and technology | Philip Hodgetts

CAT | Business

Apr/14

4

Adobe’s Pre-NAB Announcements

This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.

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Mar/14

20

1.8 Million Creative Cloud Subscribers!

Adobe’s Creative Cloud subscription service is highly successful, with the latest report showing they’ve added another 400,000 subscribers in the last quarter to take the total to 1.8 million.

I wonder how many are active Premiere Pro CC users? Obviously a lot more than a year ago.

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[Update] MacUpdate have moved a little and made changes and updates that at least remove most of the perceived damage being caused. We have cordially agreed to disagree about their business model, which – because they have no mechanism to remove an app permanently – I consider immoral and parasitic.

Original Post begins.

MacUpdate have listed our Intelligent Assistance Apps without our permission. Their listings have significant errors and we’d rather they not be listed because:

a) as a developer you have to jump through hoops (with a broken system) to “claim” your apps

b) as a developer you are responsible for correcting all the errors made by the MacUpdate team, creating an addition burden on the developer (me) and it causes confusion among potential customers which damages our reputation. (When MacUpdate list a commercial app as a “demo” people are upset when it is not a demo version.)

c) There appears to be no way to remove the listing, even when you jump through all the hoops MacUpdate request.

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I had time to do some export testing from Premiere Pro CC and Final Cut Pro X 10.1. Definite proof that second GPU is being used, and worth it!

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Today I performed the same test using Premiere Pro CC as I did with Final Cut Pro X a few days ago. In the process I learnt a few things.

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I decided to take a video of the Mac Pro’s amazing performance with native Red R3D 4K files. Watch five streams, with composite modes, scale, rotation and more play without rendering.

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Continuing my ‘as I go’ reporting of my Mac Pro experience with some further thoughts on the size, shape and noise, and some Content Analysis testing in Final Cut Pro X.

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A loaner Mac Pro arrived from Apple on Friday afternoon. It’s a 12 core, dual D700 GPUs, 512 GB Flash storage and 32 GB of RAM. Here are my initial thoughts after three days.

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The final post in my series rising out of a recent Digital Production BuZZ segment with Larry Jordan and Michael Horton. Larry asked one final, very important question.

Larry Jordan:  Because we are charged with delivering our projects on time and on budget, at what point should we resist change, like not being too close to the bleeding edge, and at what point should we embrace change?

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Terence and Philip discussion innovation, starting with a recent article questioning Avid’s continued ability to innovate. The discussion covers who might be innovating, what it innovation and a whole lot of other subjects as well.

http://www.theterenceandphilipshow.com/?p=533

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