Someone Forgot To Tell Reality That The Entertainment Industry Was Dying http://t.co/htUEeWBA
According to the Department of Labor statistics, employment in the entertainment industry has increased:
Category: General
Will we be outsourced or automated out of existence? http://t.co/ytsovtbR
In this episode Terence and Philip discuss the outsourcing of editing jobs, remote (a.k.a cloud) editing and automation in production. What’s happening now and how will it evolve in the near future. Philip also sneaks in a preview of an interesting show he’ll be involved with in 2012.
How the long tail cripples bonus content/multimedia http://t.co/PoDriUI7
I have a friend who used to do a large amount of bonus material for one of the major studios as they progressed through releasing their back catalog. He has already noted that, as of about two years ago, that work dried up completely and now is no longer part of his business, which fortunately is still fairly healthy for him.
This is a depressing reality check, and is probably the counter argument to “the year of Transmedia“. Transmedia is seriously expensive to produce!
The same thing that happened to music is going to be true of books. The typical ebook costs about $10 in out of pocket expenses to write (more if you count coffee and not just pencils). But if we add in $50,000 for app coding, $10,000 for a director and another $500,000 for the sort of bespoke work that was featured in Al Gore’s recent ‘book’, you can see the problem. The publisher will never have a chance to make this money back.
Sure, there will be experiments at the cutting edge, but no, they’re not going to pay off regularly enough for it to become an industry. The quality is going to remain in the writing and in the bravery of ideas, not in teams of people making expensive digital books.
The market didn’t really make a conscious choice here, but the choice has been made: it’s not a few publishers putting out a few books for the masses. No, the market for the foreseeable future is a million publishers publishing to 100 million readers. Do the math. Lots of choice, not a lot of whistles. And no bells.
Someday, Writing Code Could Be As Common As Farming Or Factory Work http://t.co/iysOdDMI
Now, I’d want to take issue with the assumption that factory work or farming is that common as a career/employment these days – certainly not farming – but I think the point was rather that “Someday, writing code could require as few skills as farming or factory work”.
Categories
Apps Are Media
Apps Are Media http://t.co/8G8sFrcL
About 18 months back I started a blog post “Apps are the future of distribution” but beyond the title, didn’t really have my thinking clear enough to finish the post. Fast forward and now Erick Schonfeld expresses what I could not.
Top Photographer On Why He Doesn’t Care If His Stuff Is Pirated
From the article:
All of my stuff is pirated. Everything from my HDR Video Tutorial to eBooks to Apps. Fine. It’s all there on PirateBay and MegaUpload and all that stuff. Here are the reasons why I don’t mind:
What The Business Of Video Will Look Like In 2012 http://t.co/72GsqhBN
Of course all predictions are subject to change but Steven Rosenbaum takes a shot at it in this Fast Company article. Naturally Fast Company are going to be more focused on the business side, rather than production side, so no “large sensor” type predictions here instead the five predictions are below with my comments.
The Death of Television http://t.co/B7PGGnvk While many are writing about the imminent death of Television, Evan Shapiro has a much broader take:
Filmmaker: BitTorrent Pirates Help Us Get More Exposure http://t.co/8ck2UbBn
To date I have never found a peer reviewed study (i.e. one that has some validity) that shows any harm from unauthorized distribution via bittorrent or other means. There are, however, many studies and examples that show a positive benefit from the publicity and promotion that happens when a project gets released onto a torrent tracker.
Technology & Creativity to power TV Brands of the Future. http://t.co/he4wemLs
Since ultimately, it’s been brands that have financed Television from the first, I’ve long wondered why it’s taking them so long to realize they no longer need the middle man – the networks or channels – because they can take their message directly to the viewer. Mark Pesce set out the basic proposition in his 2005 article Piracy is Good? which sets out the basic Hyperdistribution philosophy: create the advertising content in conjunction with the program so it is sympathetic and integrated, then distribute it as widely and as far as you can, by whatever method works because the advertising message is integral to the program, and – presumably – targeting the same audience, avoiding the “irrelevant advertising” problem I have.