The present and future of post production business and technology | Philip Hodgetts

Archive for September 2012

Video Metadata Practices to Boost SEO

Video metadata has been read by search engines for some time but now there are more options: (more…)

Vimeo creates new tools to support and pay video makers.

For those who want to go down the direct payment for their work route, Vimeo are adding services to professional accounts to bring those features. (more…)

Program learns to recognize rough sketches of objects  (more…)

Expect Labs’ MindMeld iPad App Understands Your Conversations In Real Time

First off, I need this! (more…)

One thing that fascinates me are numbers: not for their own sake, but for what they reveal. While re-reading John Buck’s excellent Timelines2 (recommended reading for anyone who is interested in the history of the NLE, volume 2 takes us just past the release of Final Cut Pro 1) I came across some interesting numbers, particularly juxtaposed with a post titled Adobe Claims “Industry Leadership” in Video Editing with 2.5 Million Users. Remembering that Apple have claimed 2 million “seats” of Final Cut Pro (1-7). And I’m pretty sure Avid have sold a few copies of Media Composer, Sony copies of Vegas, and Grass Valley aren’t in the Edius business for giggles. So, somewhat more than 2 million NLE users in our modern world. (more…)

Video Stories: Marketing’s Next Big Thing

Neil Perry points to a trend for brands to produce human-scale stories as part of their marketing, and how successful this is becoming. Not surprising, really, as humans love stories. In fact, the lack of decent stories is what ails “Hollywood” today. (more…)



7toX for Final Cut Pro 1.0.12

The latest release of 7toX for Final Cut Pro includes:
• Bug fix for mono audio clips appearing black (no media) in the timeline
• Bug fix for xml files ending with .XML
• Bug fix for clips with no media file
• Bug fix for clip naming in the Event

Disappointing 3DTV sales makes 4K the Next Big Thing

The problem is that these “big things” are not driven by consumer demand, but by the tool makers who need to keep selling more production gear, and – perhaps more importantly – more consumer equipment to get the hardware turnover faster. Given that the average TV sits in the corner for 10 years or so, something has to be “created” to induce consumers to want to buy the next “big thing”. (more…)

MPAA Sends Five Key Propaganda Points To Politicians So now you know what the politicians will say as “their opinion” (more…)

Hey Hollywood, forget SOPA, ACTA, TPP, and look to Netflix for a glimse of your future.

Instead of pushing for ever-more draconian laws in the US and beyond, instead, how about the studio look to what is working: Netflix. (more…)

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September 2012
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