The present and future of post production business and technology | Philip Hodgetts

Archive for June 2015

Here is the list of questions I asked of my family on my recent trip to Australia. Plus some questions I’ve discovered since then, that I wish I’d asked.

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Jun/15

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Why did we change the name of Xto7?

Peter Wiggins of FCP.co asked me why we changed the name of Xto7 for Final Cut Pro to XtoCC.  Here’s my answer.

 

Although Final Cut Pro X’s initial release was four years ago today – June 21st – the story starts much earlier for me. Much more significant was the NAB 2011 preview that completely killed our software business for a couple of months, and even before that, with the speculation leading up to Apple’s formal release of a fresh approach to what a modern NLE should be.

There are important lessons from our experience.

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The small production kit I used on my recent family history video shoot was featured on Larry Jordan’s Digital Production BuZZ on June 19.

It’s not that often that I’m in front of a crowd any more, but there are a couple of presentations coming up where I’ll be featuring Lumberjack System: San Jose SupermeetUp, FCP X Creative Summit and a week later, San Diego FCP Users Group. The two presentations will focus on my long-standing passion for Content Metadata and how that saves time and money with Lumberjack System and Final Cut Pro X.

While I can’t save you any money on the Creative Summit, follow this link to save $5 on the SupermeetUp ticket and come get a free pouch when you say Hi!  We’ll also answer any Intelligent Assistance app or Lumberjack questions. Latest word is that Alex Gollner will be interviewing Randy Ubillos, the Chief Architect of Adobe Premiere versions 1 through 4.2 and Final Cut Pro leading up to FCP X.

Although I started this project on a small scale during my family’s quadrennial reunion back in early January, I was somewhat thwarted by circumstances, for which I am thankful. In the time since January, I realized I needed to become a lot more serious about it. To that end, I rethought the project, and the questions, into a more long-term history project, starting with the recalled history of my aunts, going back up to 80 years.

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In the latest episode of the Terence and Philip Show, Terry and I discuss how to survive an ever-changing world and keep your career alive. Triggered by a discussion of a family history video project I’m undertaking (and will be writing about more shortly).

http://www.theterenceandphilipshow.com/?p=579

June 2015
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