CAT | Business & Marketing
Over the weekend Dylan Reeve published a blog post IN DEFENSE OF ‘GOOD ENOUGH. We are so attuned to always wanting/having/striving for “the best” that we can get bogged down and miss appropriateness. He completely nails it at the end:
Don’t think of good enough as settling for something inferior or imperfect, think of it as striking a perfect balance. (more…)
In a post titled Old EMI Email Shows They Knew That Giving Away Songs For Free Leads To More Sales Mike Masnick focuses on an email between EMI employees from 2009:
We are being told that historically the track which is offered for free like this is usually still the top selling track in digital retail. (more…)
One of the great problems with the traditional Studio System is the problem they have turning a profit on highly profitable movies. Of course, it’s just an accounting trick to line the pockets of the studios, at the expense of the talent who created the film.
Well, the partly-crowdsourced, Iron Sky, is now returning money to its crowdsourced funders out of the revenue of $10 million that the movie has already made. (more…)
We usually think of Bittorrent in terms of film, music or television “piracy”, but there are increasing legitimate uses (see The Promo Bay for example).
I’ve also noted that the secret to success is to build a connection with fans and give them something to buy. Here’s an example where the author provided a lot of high value add-ons for his book, and linked to the book’s Amazon page, and sales go nuts. (more…)
The article at Techdirt is titled Hollywood Accounting: How A $19 Million Movie Makes $150 Million… And Still Isn’t Profitable but the discussion ranges beyond that. (more…)
Comments off · Posted by Philip in Business & Marketing
While some in the legacy industries try and argue that “file sharers” are just thieves who do not want to pay for anything, facts (as in peer reviewed studies) stand in their way because study after study has show that File sharers correlate to the biggest buyers! (more…)
Traditionally movies got greenlit on the “gut feeling” of some executive. After failures like John Carter from Mars perhaps it’s time to consider some modern, data-intensive methods instead. (I love big data and what it can tell us.) (more…)
“Sydney Morning Herald publisher Fairfax was spooked by the escalating cost of licensing video for its new TV site. So now it’s adding cheaper content by legalising BitTorrent videos on producers’ behalf.” (more…)
An article at Yahoo News – Crowdsourcing goes to Hollywood as Amazon makes movies - reveals that Amazon are taking a different approach to greenlighting movies and TV shows than the traditional studios.
Amazon are taking a more data-driven approach to developing and proceeding with projects, relying heavily on testing: (more…)