CAT | Business & Marketing
According to interviews quoted in Entrepreneur magazine, former Apple CEO Steve Jobs hated two words “brand” and “marketing,” which is odd considering people consider Apple one of the best marketing companies in the world. However, this quote explaining the Apple approach to marketing resonated. (more…)
Terence and Philip discussion innovation, starting with a recent article questioning Avid’s continued ability to innovate. The discussion covers who might be innovating, what it innovation and a whole lot of other subjects as well.
In this episode Terence and Philip discuss the way the App Store works and the issues that arise for developers; business models and compatibility between versions in Media Composer; in-app purchases; Adobe panels; Flash; Creative Cloud; app interchange formats; reporting; and app ecosystems.
House of Cards spurred a lot of binge viewing. Gary Delfiner is one who binged and thinks there might be an opportunity for additional revenue to producers by preselling a popular series to the most ardent fans first. Give them early access before the “free” (or no additional payment) version some weeks later.
So far the evidence from Tor Books and O’Reilly (publisher of David Pogue’s Missing Manual series) has shown no decrease in sales when their e-Books went DRM free. Conventional wisdom was simply wrong.
An interesting article at the Hollywood Reporter argues that the Television industry needs a Steve Jobs – like visionary and needs it soon. While Television has been adapting (slowly) to the changes in viewer behavior it’s not particularly “customer friendly”.
Over at The Mac Observer, John Martellaro writes what I’ve been wanting to say for a long time: almost everything written about Apple by “analysts” is either completely worthless because they know nothing; or is being written to manipulate the stock price.
Apple is not like other companies, which is why analysts et al get it wrong 90% of the time when they’re writing about Apple.
David Justus writes at GigOm argues that Cost per Hour will be a pivotal metric for both producers and consumers, but I’m slightly dubious (despite wanting it to be true.)
Over the weekend Dylan Reeve published a blog post IN DEFENSE OF ‘GOOD ENOUGH. We are so attuned to always wanting/having/striving for “the best” that we can get bogged down and miss appropriateness. He completely nails it at the end:
Don’t think of good enough as settling for something inferior or imperfect, think of it as striking a perfect balance. (more…)
In a post titled Old EMI Email Shows They Knew That Giving Away Songs For Free Leads To More Sales Mike Masnick focuses on an email between EMI employees from 2009:
We are being told that historically the track which is offered for free like this is usually still the top selling track in digital retail. (more…)