The present and future of post production business and technology | Philip Hodgetts

CAT | Machine Learning

By AI I mean Machine Learning! Some of the discussion around Larry’s post and my response has been about data sets. Norm Hollyn noted in the comments that there were non-training options “under NDA”.  Here’s a good discussion on the types of training data, or lack of need, from TechCrunch.

Larry Jordan got on his (self described) soap box this morning with a thoughtful post about the future of editing in an AI infested world. I think we should all be aware of what’s happening, and I’ve certainly been trying to do my part there, as recent posts attest, but I’m not sure I’m quite as concerned about editing jobs as Larry is. Assistants perhaps.

Larry shared his post with me, asking for feedback, and having written a fairly comprehensive response, I decided to share it here as well. While I mostly address the areas where AI/Machine Learning might be used, and why pervasive automated editing is probably way further in the future than Larry’s concern would indicate, none of that negates Larry’s excellent advice on managing your career.

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We were watching the WWDC keynote address last night and the term “Machine Learning” came up so ofter, that if you were taking a shot each time, it would have been very detrimental to your health. There were at least 12-15 references during the 2.25 hour keynote.

Apple have seriously embraced Machine Learning/Deep Learning across many apps and have introduced a Machine Learning framework for running developer designed learning algorithms, even providing conversion tools for migrating from other AI platforms.

Or course, this comes as no surprise, as I wrote about the many ways Apple were integrating machine learning back in October 2016.

UPDATE: Wired also noticed just how key Machine Learning has become to Apple.

A few years ago, we considered supporting transcripts in Lumberjack System. At the time our goal was to quickly prepare for an edit, and transcriptions took days and cost serious money.

Two years ago we supported the alignment of time-stamped transcripts to Final Cut Pro X Clips and a year ago, introduced “magic” keywords, derived by a cognitive service. Since Lumberjack doesn’t (yet, I might emphasize) support a speech to text service internally, what are the options and what do they tell us about the state of play for transcription in April 2017?

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Apr/17

17

Machine Learning in practical terms

While researching the anecdotal history of some local property, I did what I’ve done previously: ask Siri. In this case, asking about actors dates of birth and death. In the past, these type of questions would have pulled up the relevant IMDB or Wikipedia page with Siri saying “I’ve found some links for you on the web” or similar.

It took several rounds before I realized that, while the pages were still being pulled up as before, Siri was parsing out the answer to the question I’d asked, and gave that to me directly. I never had to glance down or open my phone.

Similarly, in Mail, there is now a predictive mailbox making suggestions (usually accurate) into which email box I might want to move the selected email.

In Calendar, I find addresses being suggested for my events, based on whether I’ve been there or not, address book entries, or other information.

It’s clear to me that these are all improvements related directly the Apple’s increased use of Machine Learning across it’s software products.

Mar/17

2

A few applications of Machine Learning

As I’m trying to figure out how and where we might use Machine Learning (ML) in our software businesses, I thought I’d review all the uses I can find beyond the more general cognitive services (like speech to text, image recognition, keyword extraction, etc) that I’ve already talked about and that – by themselves – are incredibly valuable and offer a near-immediate payoff.

I was a little shocked at the diversity of ways ML is being used. According to TechCrunch there has already been over $10 billion in Venture Capital to 1500 AI/ML startups in 70 countries, which is predicted to rise to more than four times that in 2017!

Since I was compiling this list, I thought I’d share it with you, but it’s just a sampling. Even so there are more than 40 applications described here, in addition to the Cognitive Services as stand alone ML tools.

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It’s relatively easy to get an overview of the current state of Artificial Intelligence (AI). It’s probably easier to understand the benefits of machine learning, particularlyMachine Learning (ML) that’s already applied to common tasks that we can benefit from now because we’re fitting those new technologies within existing frameworks.

What is much harder to determine, is how machine learning will be directly applied to post production processes, and what role AI will take in our collective production future.

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In September 2010 Apple purchased Swedish facial recognition company Polar Rose, and today we learn they’ve purchased Israeli startup RealFace: “a cybersecurity and machine learning firm specializing in facial recognition technology”.

What is different between the two purchases is that this latest is based on machine learning.

…the startup had developed a unique facial recognition technology that integrates artificial intelligence and “brings back human perception to digital processes”. RealFace’s software is said to use proprietary IP in the field of “frictionless face recognition” that allows for rapid learning from facial features.

Another step towards our software identifying and labelling people in our media.

Feb/17

17

AI and Production: Now

In the Overview I pointed out that most of what is being written up as Artificial Intelligence (AI) is really the work of Learning Machines/Machine Learning. We learnt that Learning Machines can improve your tax deduction, do the work of a paralegal, predict court results, analyze medical scans, and much more. It seems that every day I read of yet another application.

There are readily available Learning Machines available for all comers, but there are ways to benefit from them without even using one.

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Over the last couple of years I’ve become more and more interested in the ways that the research being done into Artificial Intelligence (AI) might be applied to production and post production. In this article I’ll be giving an overview of what AI is at this stage of development, and what technologies are being used. Later articles will cover immediate and future applications and implications.

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