Category: Technology

Whatever the job you need Final Cut Pro skills!

Post author By Philip
Post date July 26, 2013
15 Comments on Whatever the job you need Final Cut Pro skills!

I was reading through “20 things 20 year olds don’t get” at Forbes and right in the middle jumps out this paragraph:

You HAVE to Build Your Technical Chops â€“Â Adding â€œProficient in Microsoft Officeâ€ at the bottom of your resume under Skills, is not going to cut it anymore.Â I immediately give preference to candidates who are ninjas in: Photoshop, HTML/CSS, iOS, WordPress, Adwords, MySQL, Balsamiq, advanced Excel, Final Cut Pro â€“ regardless of their job position.Â If you plan to stay gainfully employed, you better complement that humanities degree with some applicableÂ technical chops.

I added the emphasis, but it’s strong evidence for my “video is just another literacy” hypothesis. Â Although in context I have to say, I have no idea what “Blasamiq” is and definitely don’t have any skills. (The others, fortunately, I do have some skills in.)

Apple must be pleased with the use of “Final Cut Pro” as a generic term for NLE!

Apple Pro Apps Random Thought

Final Cut Pro X for (basic) Audio Editing.

Post author By Philip
Post date July 19, 2013
11 Comments on Final Cut Pro X for (basic) Audio Editing.

Most of the episodes of The Terence and Philip Show are edited by interns at Alpha Dogs, and we’re very thankful for their efforts. From time to time I edit a show and have always, until now, edited them in Soundtrack Pro. But I love the Magnetic Timeline in FCP X and thought it would be perfect for the audio editing. So this time I tried it, and was surprised at the results.

Metadata

What can you do with “just metadata”?

Post author By Philip
Post date July 10, 2013
1 Comment on What can you do with “just metadata”?

I have written on the six different types of metadata for post production, and by extension the area of pre-post. One of those types of metadata is Inferred: based on the metadata we have already obtained from the source, or what someone’s added, what can we infer. Well, apparently a whole lot more than you’d think. Two articles I’ve read recently show just how much can be inferred – pretty accurately – from a relatively small amount of metadata.

The Technology of Production

Ubiquitous cameras are changing Documentary filmmaking.

Post author By Philip
Post date May 28, 2013
6 Comments on Ubiquitous cameras are changing Documentary filmmaking.

Yesterday my friend Michael Kammes tweeted:

The *real* reason cameras need higher resolution at a lower price point is so “Caught on Camera” type shows have tolerable video.

However it made me think that the real reason we have so many high resolution cameras as cameras, or as cell phones, is that there will never again be a visual gap in a documentary!

Assisted Editing

How to start an edit pre-logged: use Lumberjack!

Post author By Philip
Post date May 21, 2013
3 Comments on How to start an edit pre-logged: use Lumberjack!

As part of our ongoing beta testing of LumberjackÂ we recently did a shoot at Furnishing HopeÂ for After Action reports on the Military Entertainment Channel. I get to edit this one, so it was really nice to start with my multicam clips fully logged.

Assisted Editing The Technology of Production

HPA Retreat Vindicates Lumberjack approach

Post author By Philip
Post date April 26, 2013
12 Comments on HPA Retreat Vindicates Lumberjack approach

At the recent Hollywood Post Alliance Retreat, the panel ‘Professional Forecast: Cloudy but Clearing’ strongly supported the idea of capturing metadata (log notes) at the time of acquisition. This is exactly our goal with Lumberjack.

Apple Pro Apps The Business of Production

What does Avid make from Professional Video Editing Software?

Post author By Philip
Post date April 22, 2013
1 Comment on What does Avid make from Professional Video Editing Software?

We can use Avid’s accounts and their 10K filing to calculate revenue for their professional video editing software (i.e. Media Composer/Symphony and DS). In Avid’s 2011 10K filing they state:

Sales of professional video-editing products accounted for approximately 11%, 13% and 13% of our consolidated net revenues for 2011, 2010 and 2009, respectively.

The Business of Production The Technology of Production

The Terence and Philip Show Episode 55: NAB 2013

Post author By Philip
Post date April 17, 2013
7 Comments on The Terence and Philip Show Episode 55: NAB 2013

Terry and I got together at NAB 2013 and recorded our impressions of the show in the Press room. Â http://www.theterenceandphilipshow.com/?p=489

Apple Pro Apps Assisted Editing The Business of Production

Are the “Pros” at the tipping point with Final Cut Pro X?

Post author By Philip
Post date April 3, 2013
52 Comments on Are the “Pros” at the tipping point with Final Cut Pro X?

It’s the end of the month and, as do most small business folk, I look at how the month has been, and how the year is going. Looking at the end of the March quarter, I noticed that our Sync-N-Link sales had tipped from our Final Cut Pro 7 version to favor Sync-N-Link X (for Final Cut Pro X).

The Technology of Production

The Terence and Philip Show Episode 52: The HPA Tech Retreat.

Post author By Philip
Post date February 27, 2013
2 Comments on The Terence and Philip Show Episode 52: The HPA Tech Retreat.

TheÂ Hollywood Post Alliance Tech RetreatÂ was, once again, held in Indian Wells, CA. Terence and Philip both attended this year’s retreat and recorded this show immediately after the welcome dinner, Wednesday night.

They discuss the topics from the HPA Tech Retreat, and go off on a few tangents.