The present and future of post production business and technology | Philip Hodgetts

CAT | Technology

If you’re not going to be at IBC then move on, but if you’re going you’ll probably want to be at the FCP X World Event, particularly on Saturday at 12:15 and Sunday at 2:15 when Lumberjack System will be previewing the latest addition to the Lumberjack family. (more…)

As we don’t have children our post dinner discussions range across all sorts of topics: from design details for a current project, to discussions about industry issues, such as collaboration. My thinking is evolving somewhat, because of the discussion with Greg, which built on a conversation he had with filmmaker Bradley Olsen.

One conclusion is that, if/when Apple add collaboration to Final Cut Pro X, there will be serious hate! Again!

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The report isn’t clear on exactly how Watson’s “AI” is being used but the article says that they are “now curating the biggest sights and sounds from matches to create “Cognitive Highlights,” which will be seen on Wimbledon’s digital channels.”

Apparently using Watson cognitive services to recognize a significant moment, and pull it together with cheers and social media comments to make a 2 minute video.

The AI platform will literally take key points from the tennis matches (like a player serving an ace at 100 mph), fans’ cheers and social media content to help create up to two-minute videos. The two-week tourney at the All England Lawn Tennis and Croquet Club, complete with a Google Doodle to celebrate Wimbledon’s 140th anniversary, began Monday.

 

My first exposure to a multi-camera live broadcast event was in an earlier career when the local TV station set up for a broadcast in the theater I worked for. There were two trucks in the alley way. Cables running everywhere, and two days to set up. Running it all was a team of 12 people.

Yesterday, we did a three camera live broadcast and I carried the broadcast gear in my shoulder bag and was set up in an hour.

That’s a pretty serious change!

(more…)

Jun/17

1

Lumberjack iOS Logger 3

Today we released a new version of the Lumberjack iOS Logger – version 3.

iOS Logger for iPhone and iPad has been completely rewritten for increased speed and stability. New features include a warning for logs not uploaded, the ability to add a note to a keyword range upon completion, the ability to review logged (but not uploaded) keywords and the ability to add or edit a note to logged keyword ranges.

Thanks to Robert Desauger.

May/17

23

Software Product Updates

We’ve recently added new features to SendtoX – named Favorite ranges from Clips in a Sequence – and Lumberjack System where we developed a workflow for backLogger to support RED R3D media.

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May/17

9

NAB 1998 in Retrospect

Because I am researching my journey through my earlier writings on metadata and interactive story telling I came across my ‘review’ of NAB 1998 thanks to the Wayback Machine. This was the year everyone was coming to terms with ATSC – digital broadcast – and how it was to be implemented. From my review it seems my attention was on interactivity and QuickTime 3, neither of which is surprising.

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A few years ago, we considered supporting transcripts in Lumberjack System. At the time our goal was to quickly prepare for an edit, and transcriptions took days and cost serious money.

Two years ago we supported the alignment of time-stamped transcripts to Final Cut Pro X Clips and a year ago, introduced “magic” keywords, derived by a cognitive service. Since Lumberjack doesn’t (yet, I might emphasize) support a speech to text service internally, what are the options and what do they tell us about the state of play for transcription in April 2017?

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With the announcement of Resolve 14 today at NAB 2017, it seems that Blackmagic Design have their sites clearly on Avid’s Media Composer: intentionally or not.

I’ve long wondered what apps would be most threatened by Blackmagic’s rapid development of Resolve.

Adobe’s suite of tools and dynamic link makes a powerful argument for that platform. Although Resolve has improved integration with Fusion, it’s not yet at the level of Dynamic Link. Not that Dynamic Link is the most robust of Adobe tech. Despite being free, it’s hard to see Resolve directly threatening Premiere Pro, After Effects et. al.

Apple’s Final Cut Pro X/Motion combination features a new look at the editing interface – probably the reason it’s the most used professional NLE now –  and those who use it, love the Magnetic Timeline. The most common response to today’s Resolve announcements was “but it’s track based.”  Once you’re a fan of the Magnetic Timeline it’s hard to go back.

There are other players like Media 100, Edius and Vegas that will definitely be threatened by Resolve Free or the full version for just $299, but the one company that – mid term – is most threatened is Avid.

Resolve has already replaced Avid’s excellent (but left to die) Symphony grading and with major audio improvements – integrating their Fairlight purchase – and shared project upgrades directly threaten core focuses of Media Composer and ProTools.

Fortunate or not, while these are key parts of Avid’s current software lineup, there are a small percentage of Avid’s overall business.

Very interesting to see how the new features and pricing affect adoption, and who will be most threatened. If you’re looking for a modern, track-based NLE with good audio, great color grading, and excellent DIT tools and collaborative workflows gaining maturity, Resolve deserves a version 14 look.

Alex Gollner (aka Alex4D) has seen the same issues: Blackmagic Design has sights set on Avid with DaVinci Resolve 14

For those in the LA area who want to understand what all the Lumberjack System hype is about, this is your chance to get an in depth look at Lumberjack System, and get your questions asked. Everyone leaves with a one month free trial.

Come join us at LumaForge in Hollywood Thursday March 2nd.

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