The present and future of post production business and technology | Philip Hodgetts

CAT | Technology

We’ve submitted a bug-fix update for 7toX for Final Cut Pro to the App Store today – two days after release.  The bugs fixed in this release are: (more…)

Jan/12

31

10.0.3 Update Notes

Some notes on FCP X and 7toX. (more…)

Jan/12

31

Final Cut Pro X 10.0.3

As promised, the latest release of Final Cut Pro X is released in “early 2012″ – January 31 to be precise. This release comes almost exactly three months after the last major release (with a 10.0.2 bug fix between the two), which was three months from the original release. (Is this to be an ongoing pattern?) (more…)

Jan/12

31

7toX for Final Cut Pro

So, the cat is out of the bag. Assisted Editing – Greg and I – have announced the immediate availability of our newest tool to translate Final Cut Pro 7 XML into Final Cut Pro X XML. (more…)

In this attempt to summarize the state of a technology and its application to production and postproduction my focus is on image recognition, including facial detection and recognition. We’re exposed to facial recognition/detection technology in some current apps: Premiere Pro CS5 onward; iPhoto, Final Cut Pro X, Picassa, Facebook, with mixed success.

(more…)

Jan/12

28

Adobe Prelude

At the San Francisco Supermeet Friday 27th January, Adobe’s Al Mooney revealed a sneak peek at a new application for the Creative Suite called Prelude. (more…)

Although I’ve shamelessly stolen the title from Joe B (@zbutcher on Twitter) I think it does represent a shift in the way we work with our source media.

Now, before I start let me be clear. I am NOT saying timecode is unimportant. I’m NOT saying that timecode is passé and suddenly irrelevant. Timecode remains incredibly important for any tape based access.

What I am saying is that text search – or phonetic search derived from text – is becoming a highly viable, and in many ways superior, way to search and find content. Timecode’s primary role was in being able to identify any given frame from a tape by tape and frame number. There’s nothing wrong with that approach, but as humans we don’t think in “reel and Timecode”, which is why text is a superior option.

(more…)

I was watching the highly recommended Editor’s Lounge series of videos from the Why we make the Edit night and naturally the discussion turned to the increasing pressure to get work done faster. Derek McCants noted that where once he would have three weeks to cut an allocated segment, the expectation was it would now be done in one week. (more…)

Project Xto7 has been accepted into the App Store as Xto7 for Final Cut Pro (a clearer name). Our first App Store App of many I expect.

The subscript 2 was just too much for the app store – no provision to include it in the name, so we did a rethink. Smooth sailing into the store – approved in less than a week.

And there it is. Doesn’t show by search yet, but here’s the direct link:

Mac App Store – Xto7 for Final Cut Pro: http://itunes.apple.com/us/app/xto7-for-final-cut-pro/id487899517?ls=1&mt=12

Artificial Intelligence Predicts What Will Happen Next In A Video http://t.co/TPopRqQq

Many thanks to my friend Don Berube for pointing this out.  While the headline slightly overstates the case, it’s clear we’re heading for an era when computers in general will understand meaning and the content of images.  (more…)

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