Category: Technology

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Solar Odyssey The Business of Production The Technology of Production

My 2012 retrospective

2012 has been one of the most interesting years I’ve had in a long time. The year started with the release of 7toX for Final Cut Pro followed by Sync-N-Link X to mark our fourth piece of Final Cut Pro X software. Then came the intense planning for the Solar Odyssey journey and production, followed by the disappointing reality that it descended into. Fortunately a lot of good has come out of the experience. It’s also been a year where the maturing of Final Cut Pro X has won over more people, and the consensus is favoring big sensors. Terry Curren and I took a look back on the trends of 2012 and Larry Jordan also did a good take on the trends on his blog. This is much more my subjective take on my year.

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The Business of Production The Technology of Production

“The role of Video has Changed!”

I recall seeing the first of the training films from John Cleese’s then company, Video Arts and realizing that they were a cut above what I’d come to understand as “training” videos. High production values, great writing and amazing talent. John Cleese and the founding partners sold out decades ago, but current CEO Martin Addison spoke with beet.tv  about how the role of video has changed since Video Arts launched thirty years ago.

Addison says, “The role of video has changed. When we began it was very much a specialist market and the cost of entry of having a film camera was very high.  That’s changed completely now.  All of us have the potential to be filmmakers with a camera that we have in our pocket on our smartphone.”

Or, in other words, democratization has occurred and video is just another literacy.

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The Business of Production The Technology of Production

The Terence and Philip Show Episode 48

Another episode of The Terence and Philip Show – Episode 48: Who should be using which NLE?

I recall this as a very interesting discussion and a good follow on from my own thoughts with Terence’s unique perspective.

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Assisted Editing

Event Manager X 1.2: Now with Sets and Horizontal configuration option

From its simple beginning as the first third-party Final Cut Pro X application, Event Manager X has evolved into a complete Event and Project Library management tool. The 1.2 release adds Sets: saved combinations of Events and Projects for instant reload based around projects or clients.

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Apple Pro Apps Assisted Editing

7toX for Final Cut Pro 1.0.16

The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes:

  • Bug fixes for Premiere Pro XML
  • Bug fix for detecting unparsable .xml files
  • Bug fix allowing translation to continue with missing media files

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The Technology of Production

When everyone has access to the same tools….

I’m a regular reader of Seth Godin’s blog, and owner of a couple of books, so needless to say, I think he’s “on the money” with his marketing and general business advance. Today’s post really hit home:

When everyone has access to the same tools

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The Technology of Production

Temploratization – it’s here!

About a year ago, Terry Curren and I tackled the topic of Temploratization of Creativity, and now it’s here! With directr you choose the template and the app then tells you what shots to take. It then builds them into a video based on the template.

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Apple Pro Apps Assisted Editing

7toX for Final Cut Pro 1.0.15

The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes:

  • Bug fixes for Premiere Pro XML (three separate problems this time)
  • Bug fix for audio linked to a phantom clip
  • Bug fix for audio levels
  • Bug fix for mono audio XML

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Apple Pro Apps The Technology of Production

The Power of Hiding Complexity

During the last week I caught up with the (in my totally biased opinion) excellent take on FCP X and the Future of Editing by David Leitner in Filmmaker Magazine. He outlines the process of democratization that has happened since Final Cut Pro 1, and how that affects what is needed from a modern NLE. That article set me thinking about how hard it is to hide complexity in a simple interface and how that affects the learnability of the software.

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Apple Pro Apps Video Technology

Romney’s campaign used Final Cut Pro X, with help from Crumplepop

So curiosity took me through Ars Technica’s look at the Romney campaign’s technology – Romney campaign got its IT from Best Buy, Staples, and friends- and got down to the heading Picking a few things up at the Apple Store and see that Apple picked up a decent customer in the campaign.

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