The present and future of post production business and technology | Philip Hodgetts

Dec/12

15

“The role of Video has Changed!”

I recall seeing the first of the training films from John Cleese’s then company, Video Arts and realizing that they were a cut above what I’d come to understand as “training” videos. High production values, great writing and amazing talent. John Cleese and the founding partners sold out decades ago, but current CEO Martin Addison spoke with beet.tv  about how the role of video has changed since Video Arts launched thirty years ago.

Addison says, “The role of video has changed. When we began it was very much a specialist market and the cost of entry of having a film camera was very high.  That’s changed completely now.  All of us have the potential to be filmmakers with a camera that we have in our pocket on our smartphone.”

Or, in other words, democratization has occurred and video is just another literacy.

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2 comments

  • procrustes · December 21, 2012 at 7:40 am

    I’ve been looking for a full time job for the last few months. I keep seeing jobs in creative type positions that feature “video editing skills would be nice” in the job descriptions. It’s become an added skill, in many ways, and not a primary one.

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