Categories
Apple Pro Apps Item of Interest

What we don’t know about FCP X at LAFCPUG

What we don’t know about FCP X – http://tinyurl.com/l2ltp What my last year’s obsession can tell us about the unreleased FCP X. (A lot)

If you’re not in LA, don’t want to wait, or are busy Wednesday night, you can get a longer version, with a whole lot of bonus material from Filmmaking Webinars.

Categories
HTML5 Item of Interest

Why a JavaScript hater thinks Everyone needs to learn JavaScript

Why a JavaScript hater thinks everyone needs to learn JavaScript in the next year http://tinyurl.com/3kblbtf

Since HTML5 is the combination of a few new html tags (predominantly the audio, video and canvas tags) with JavaScript for the interaction, JavaScript is very important to the future of the web, web applications and a browser-based world.

What makes a language useful is some combination of the language’s expressiveness and the libraries and tools available. JavaScript clearly passed the expressiveness barrier a long time ago, even if the ceremony required for creating objects is distasteful. But recently, we’ve seen some extremely important game-changers: jQuery, JSON, Node.js, and HTML5. JavaScript may have been a perfectly adequate language in the past, but these changes (and a few others that I’ll point out) have made JavaScript a language that is essential for every developer to know. If there’s one language you need to learn in the next year, it’s JavaScript.

If this is your beat, the article is well worth reading.  If you’re not that technical, keep in mind that HTML5 is largely about JavaScript, which is getting faster and more flexible all the time!

Categories
Interesting Technology Item of Interest The Business of Production The Technology of Production

Lighting bill plumets using EPIC

Lighting bill plumets using EPIC. http://tinyurl.com/3rqz73q. Post on Reduser parallels my thinking from March http://tinyurl.com/6kfogsy

From the forum post:

We are working on a few quotations out of the US, Europe and Asia at the moment and we often go back to older jobs for reference.

One thing that dawned on us the other day was how our lighting (gaffa) quotations have plummeted over the last 12 months. We still hire Gaffas but really.. hardly any gear comes out any more. Well only a small percentage of what we did use. 
The latitude and range of the chips these days are so bloody good in hi contrast situations and low light situations that large lamp fill is almost non existent anymore. In Shots were I’d throw up an 18k without even thinking twice to fill a shot under a tree through a 20×20 trace… gone. Generator gone, best boy gone… time delays waiting to set it all up also gone… Trucks have turned to Vans, Hmi’s turned to small LED panels or bounce boards…

Categories
Apple Pro Apps Metadata

Why did Apple base Final Cut Pro X on Metadata?

Last September, in my What should Apple do with Final Cut Pro article, one of the bullet points was:

Better media and metadata management.

Right in with 64 bit, all processors used and the use of the GPU. I immediately qualified myself:

Ok, there probably aren’t that many people clamoring for better metadata management, but it’s a significant part of better media management, and crucially important for the future of automation in post production.

Then toward the end of that article, under the heading of what I thought that Apple should do, other than what everyone expected, I said:

More metadata automation. Well, part of me hopes they won’t because that’s my field, but it would be nice to see source metadata being used to auto-populate Titles or Master Templates (like iMovie for iPhone does).

Truthfully, I was indulging in some wishful thinking. I still don’t think we’ll get – at least not with Final Cut Pro X v1 – auto-populating titles or Master Templates, but I am very pleasantly surprised how far Apple have “come around to my way of thinking”.

OK, let’s call it parallel development then, as I’m fairly sure that Apple had their metadata-centric rewrite well under way by the time I was writing, but it is gratifying to have one’s position validated. For a company that didn’t really show much sign of “getting” metadata with Final Cut Pro 1-7, they have certainly embraced it for Final Cut Pro X.

Categories
Interesting Technology

How has technology become so pervasive?

Recently we’ve started a regular evening walk and, being the kind of guy I am, I wanted to track how far we walked and in what time. Naturally there’s an app for that! What struck me though, is that this app tracks position and elevation: a trick that requires tracking four GPS satellites. This tiny little iPhone in my pocket is tracking signals from four different satellites – each about 20,000 miles away – while I walk!

That led to thinking about the technology and how far we’ve come in my lifetime. Technology has served me well, in particular the “Internet”.

Back in 1995 I purchased a modem for the express purposes of getting connected to the (then) Media 100 Users Group that I’d heard about at the (one and only) Sydney Media 100 User Group meeting. I was about six months into my Media 100 experience and very keen to learn more.

The other goal was less easy: connecting to AOL so I could access the After Effects group there because I heard that’s where the very best After Effects Gurus would be found.

In many ways that first email community – that eventually became the International Media Users Group today that organizes the Monday night NAB MediaMotion Ball – was my first introduction to social media. That 24K/bit modem – eventually a massive 56K/bit modem – opened up a community of like minded people across the world. That connection – low bandwidth as it was – opened the world to me. It became obvious that my propensity to digital wasn’t that way-out or unusual on the world stage, unlike my local stage where I was the only post house in Australia’s sixth largest market to be digital at that time. (Thus becoming the de facto effects house.)

It wasn’t possible to take the technology for granted back then, particularly on dial-up, but inevitably we put up our first website in late 1995, among the first 500,000 sites on the Internet.

That modem purchase has a direct connection to our decision six years later to set up our own distribution, which lead to a permanent move to the US, and to high speed, always on, Internet.

That I take for granted every day, until it’s not there when I need it! And the services and technologies that have been layered back over that basic web connection – both on my laptop and phone.

Where would we be without search engines? We’d all be working much harder, accessing a magnitude of order fewer information options. Those writing code would have to work out every nuance for themselves. If it wasn’t for the Internet (and the original 2-pop.com) we’d have each had to work out the quirks and techniques for that new Final Cut Pro software! Instead, in the way it had with that Media 100 email group, myself and the other pioneers – Josh Mellicker, Steve Martin, Kevin Monahan (a.k.a. Telly), Lisa Brenneis – could share what we learnt and help solve each others, and the rest of the growing community’s, problems and issues. We shared our knowledge long before we met.

And Wikipedia? Compared with the “best of the old” – Encyclopedias at the Library along with other reference books, a minimum of six months out of date – Wikipedia is an amazing resource. Built from people’s spare time they’d have otherwise likely squandered.

Of course, it’s not just search engines and Wikipedia. There are mapping services that I use almost every day and so much more.

But it’s the iPhone – and other similar smartphones – that really bring home to me how much technology has transformed my life. I’m a latecomer to the iPhone, waiting until the current iPhone 4 because the confluence of iPhone features that I desired, and my actual need for a smart phone hadn’t worked out well before that.

Now I carry a computer in my pocket that is more powerful than the Blue and White G3 we purchased to beta test Final Cut Pro version 1. Of course, it has editing software built on top of the all-new AV Foundation (that also powers Final Cut Pro X). Just this weekend I shot some HD video and edited on my phone!

Not to mention, the phone always knows where it is: I doubt I could get lost even in Boston (where I have managed to get lost more than once)! It tracks my walking – and gives me calories I’ve burnt along the way. It hooks into Twitter, Email, Web, Maps. I have the Square device and software, so I’m able to accept credit card payments anywhere.

Over the time I’ve been on the Internet, I’ve watched Avid’s Media Composer go from Version 4 all the way through to 5.5 (or realistically version 13 or so if we take the Adrenaline experiment into account). From low data rate proxies to full online HD, high quality video.

I’ve watched Final Cut Pro come, go and be replaced by an all new Final Cut Pro X. Camera quality has been increasing almost exponentially while dropping dramatically in price.

We’ve gone from high barriers to entry to anyone who wanted a career in creative film/TV or video production, to an open democratization that has, in some ways, gone a little too far to the “wide open, don’t need any training” direction.

The one thing I haven’t experienced in that 16 years of my digital life, is things staying the same. Change is the only constant.

There will always be change. To think that we have reached the pinnacle of any technology or industry is ludicrous. Our tools change. The techniques change. The workflows change.

And we change. We adapt. Or we find another place – another career – where we’re more comfortable.

The only change I don’t welcome is one that interferes with the freedom of the Internet, or a change that takes down the infrastructure.

Categories
HTML5 Item of Interest

Hype – HTML 5 Authoring Tool

Hype – HTML 5 Authoring tool. http://tumultco.com/hype/

New offering in the HTML 5 Authoring space – Hype.  Odd name but let’s get over that and hope it’s really “Substance”!

Using Hype, you can create beautiful HTML5 web content. Animations and interactive content made with Hype work on desktops, smartphones and iPads. No coding required.

I have no experience with this, but point to it as a stepping stone to wider adoption of HTML 5.

Categories
Business & Marketing Video Technology

Why would we want one type of NLE design?

Here’s a question.  If you enter a new business into a crowded market, would you design it to be as similar to the existing competition, or would you design something different that differentiates itself in the marketplace?

Growing up in Australia in the 1960’s thru to 90’s on Saturday afternoon the average Sydneysider – the biggest city in Australia – could choose from five networks: 3 commercial (7, 9 and 10) and two Government – ABC (think PBS but Govt funded) and SBS (for multicultural entertainment). Typically two of the commercial networks and both ABC and SBS would have some sort of sport. (Soccer on SBS was very “multicultural” at the time!)

The ratings winner was the 10 network because they programmed something that wasn’t sport! Although sports were, and are, very popular, the aggregate non-sport market was bigger!

Although Media Composer wasn’t the first non-linear editing software, it was the first to capture the popular imagination of the industry. It’s interface was very comfortable for editors familiar with both Moviola and tape-based offline editing. That was probably exactly the right thing to do at the time.

At the time.

Categories
Assisted Editing Metadata

prEdit: Edit paper cuts without the pain with any type of transcript!

I’m incredibly proud to announce that prEdit – our paper cut editing tool for Final Cut Pro and Premiere Pro users – has been updated to version 1.5 with some great new features.

prEdit 1.0.x required the transcript to be generated in Adobe Premiere Pro or Soundbooth; or be processed through either of those applications to lock text to video. While prEdit 1.5 still supports that workflow, it now also works with:

Text, DOC and RTF formats that have timecode at (least) the start of each speaker. More frequent Timecode entries will make the text/video match more accurate.

3Play Media’s JSON format, also available from Media Silo, is supported and has absolute word accuracy. We recommend the JSON format for new transcripts in the future, for now prEdit works with what you’ve already got. (3Play Media also offer more conventional formats with the JSON format, so you can have multiple options for the same transcription fee.)

Categories
Apple Pro Apps The Business of Production

What the heck is a “pro” anyway?

Yes, this is probably going to be a rant. I’m just about over hearing that Final Cut Pro X is “not for pros”, as if that had some useful meaning.

Guess what folks, that’s a totally meaningless sentence and anyone who says it is… Well, let’s just say I don’t have a high opinion of their thinking processes.

Categories
Apple Pro Apps Item of Interest

Getting ready for FCP X Free Webinar

Getting ready for Final Cut Pro X http://tinyurl.com/6z25w8j

My Free Webinar is at 10 am where I outline what we know, and build on that with my research over the last couple of years. I think I’ve got insights that haven’t been published yet.