Piracy Is Promotion, Says CEO of Porn Multinational http://bit.ly/aAqEFN
Not your usual CEO approach to piracy but one that is consistent with his conclusion:
Milton believes that entertainment companies should look beyond piracy, and explore alternatives business models as the battle against piracy is one that can’t be won.
“I think it’s a lost battle,” Milton said, adding: “I look at my own kids, because that’s the best way to know where the market is going. It doesn’t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download.”
“They are not afraid of someone who’s tracking their IP-address. They just don’t care, Milton said. “It’s a new world and we have to accept it.”
So instead of following the RIAA and MPAA down useless fan-tagonistic approaches he suggests:
In the video Milton says that his company will focus more on selling the ‘private lifestyle’ which includes luxurious vacations with an adult theme, and toys and tools that may come in handy while reenacting pirated videos.
With slow progress on human cloning and the 3D-printer, Milton’s bet on selling the sex ‘experience’ rather than videos seems to be a safe one for now.