The present and future of post production business and technology | Philip Hodgetts

Archive for December 2012

2012 has been one of the most interesting years I’ve had in a long time. The year started with the release of 7toX for Final Cut Pro followed by Sync-N-Link X to mark our fourth piece of Final Cut Pro X software. Then came the intense planning for the Solar Odyssey journey and production, followed by the disappointing reality that it descended into. Fortunately a lot of good has come out of the experience. It’s also been a year where the maturing of Final Cut Pro X has won over more people, and the consensus is favoring big sensors. Terry Curren and I took a look back on the trends of 2012 and Larry Jordan also did a good take on the trends on his blog. This is much more my subjective take on my year.


Terry and I take time to look at the trends in production and post for 2012. Check out the episode

I recall seeing the first of the training films from John Cleese’s then company, Video Arts and realizing that they were a cut above what I’d come to understand as “training” videos. High production values, great writing and amazing talent. John Cleese and the founding partners sold out decades ago, but current CEO Martin Addison spoke with  about how the role of video has changed since Video Arts launched thirty years ago.

Addison says, “The role of video has changed. When we began it was very much a specialist market and the cost of entry of having a film camera was very high.  That’s changed completely now.  All of us have the potential to be filmmakers with a camera that we have in our pocket on our smartphone.”

Or, in other words, democratization has occurred and video is just another literacy.

Another episode of The Terence and Philip Show – Episode 48: Who should be using which NLE?

I recall this as a very interesting discussion and a good follow on from my own thoughts with Terence’s unique perspective.

From its simple beginning as the first third-party Final Cut Pro X application, Event Manager X has evolved into a complete Event and Project Library management tool. The 1.2 release adds Sets: saved combinations of Events and Projects for instant reload based around projects or clients. (more…)



7toX for Final Cut Pro 1.0.16

The latest release of 7toX for Final Cut Pro available today in the Mac App Store includes:

  • Bug fixes for Premiere Pro XML
  • Bug fix for detecting unparsable .xml files
  • Bug fix allowing translation to continue with missing media files

One of the great problems with the traditional Studio System is the problem they have turning a profit on highly profitable movies. Of course, it’s just an accounting trick to line the pockets of the studios, at the expense of the talent who created the film.

Well, the partly-crowdsourced, Iron Sky, is now returning money to its crowdsourced funders out of the revenue of $10 million that the movie has already made. (more…)



Bittorrent drives book sales

We usually think of Bittorrent in terms of film, music or television “piracy”, but there are increasing legitimate uses (see The Promo Bay for example).

I’ve also noted that the secret to success is to build a connection with fans and give them something to buy. Here’s an example where the author provided a lot of high value add-ons for his book, and linked to the book’s Amazon page, and sales go nuts. (more…)

I’m a regular reader of Seth Godin’s blog, and owner of a couple of books, so needless to say, I think he’s “on the money” with his marketing and general business advance. Today’s post really hit home:

When everyone has access to the same tools (more…)

About a year ago, Terry Curren and I tackled the topic of Temploratization of Creativity, and now it’s here! With directr you choose the template and the app then tells you what shots to take. It then builds them into a video based on the template. (more…)

December 2012
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