Category: General

Connecting With Fans Means More Than Talking about Your Latest Work

Post author By Philip
Post date December 15, 2011

Connecting With Fans Means More Than Talking About Your Latest Work http://t.co/ScZsyhwM

I’ve long agreed with Techdirt that connecting with fans and giving them a reason to buy something (at a reasonable price) is the model for indie financing of project.

For years, we’ve talked about this concept of Connect with Fans + Reason to Buy (CwF + RtB), and too frequently have assumed that the really difficult part is the RtB side of the equation. But it’s really amazing just how many artists have trouble with CwF as well. And this is a great explanation of why. We often hear from artists who say, “well, I have a Twitter and a Facebook feed, but it doesn’t work.” And then you go and look at the feed, and all it is is them announcing, “I just released this work,” or “I’m performing at such-and-such on December 10th,” or whatever. It’s not just that there’s little interaction, but that there’sÂ little that’s interesting.

It wasn’t until I found a way to use Twitter to share news items I found interesting (which, btw, get reproduced back here, where I write more) that I even got on Twitter.

Assisted Editing Item of Interest

Project Xto7 has been accepted into the App Store

Post author By Philip
Post date December 14, 2011
4 Comments on Project Xto7 has been accepted into the App Store

Project Xto7 has been accepted into the App Store as Xto7 for Final Cut Pro (a clearer name). Our first App Store App of many I expect.

The subscript 2 was just too much for the app store – no provision to include it in the name, so we did a rethink. Smooth sailing into the store – approved in less than a week.

And there it is. Doesn’t show by search yet, but here’s the direct link:

Mac App Store – Xto7 for Final Cut Pro: http://itunes.apple.com/us/app/xto7-for-final-cut-pro/id487899517?ls=1&mt=12

Item of Interest The Business of Production

What is the future of the post house?

Post author By Philip
Post date December 14, 2011

What is the future of the post house? Episode 39 of The Ternece and Philip Show. http://t.co/dXUREMzz

Starting with an article â€œHollywood & the Job Crisisâ€ that leads to be a discussion about constantly changing business model. Right now the model seems to be â€œhow low can you goâ€ which is ultimately self defeating. Where do you go from here? Talent and desire are what will sell. How did post houses get to this, and what will the future hold? What is your Unique Selling Proposition?

Item of Interest The Business of Production

Hollywood studios busted as torrent-loving dens of piracy.

Post author By Philip
Post date December 13, 2011
1 Comment on Hollywood studios busted as torrent-loving dens of piracy.

Hollywood studios busted as torrent-loving dens of piracy http://t.co/a0PseiWh

Now to be fair, what is being demonstrated is that employees within the studios (and it turns out the some anti-piracy organizations) are indeed downloading unauthorized, copyright material via bittorrent.

Interesting Technology Item of Interest Metadata

Artificial Intelligence Predicts What Will Happen Next in a Video.

Post author By Philip
Post date December 12, 2011

Artificial Intelligence Predicts What Will Happen Next In A Video http://t.co/TPopRqQq

Many thanks to my friend Don Berube for pointing this out. Â While the headline slightly overstates the case, it’s clear we’re heading for an era when computers in general will understand meaning and the content of images.Â

Distribution Item of Interest The Business of Production

Congressional Research Service Show Hollywood is Thriving.

Post author By Philip
Post date December 12, 2011
2 Comments on Congressional Research Service Show Hollywood is Thriving.

Congressional Research Service Shows Hollywood Is Thriving http://t.co/mP0DU8Xc

An interesting research result from a source that isn’t fully bought and paid for by the Studios, that is, a report that may have some chance of relating to the real world rather than the fantasy land that MPAA/RIAA “research” reports come from.

Item of Interest Media Consumption

1 in 3 Viewers Despises Television…

Post author By Philip
Post date December 12, 2011
4 Comments on 1 in 3 Viewers Despises Television…

1 in 3 Viewers Despises Television And Wants To See It Die http://t.co/WvpihGVD

It’s a small sample but an interesting result:

Item of Interest Video Technology

What is the best cross platform Mastering codec.

Post author By Philip
Post date December 2, 2011
8 Comments on What is the best cross platform Mastering codec.

1@patInhofer @piersg @quintessential I’d agree with that – Cineform and DnxHD are the best cross platform mastering codecs.

If you saw a cryptic headlong for this post – the first line above – I apologize. Â I have my Twitter account set to post to the blog when I post “new”, that is not a reply to someone. Even then I catch the tweet when it posts, tidy the headline and expand the post with a little commentary.

Item of Interest Video Technology

Three NLEs, three approaches to 64 bit.

Post author By Philip
Post date December 1, 2011

Three NLEs, three approaches to 64 bit. http://t.co/v0ye0xEy Episode 38 of the Terence and Philip Show.

In this episode Terence and Philip discuss the different approaches to updating their NLEs to 64bit modern architectures, with a particular emphasis on Media Composer 6, Avid’s just-released 64 bit update to the venerable Media Composer.

Business & Marketing Item of Interest The Business of Production

Will ‘Arrested Development’ be a Cost Center or Profit for Netflix?

Post author By Philip
Post date November 30, 2011
2 Comments on Will ‘Arrested Development’ be a Cost Center or Profit for Netflix?

Will ‘Arrested Development’ Be A Cost Center Or Profit Unit For Netflix? http://t.co/U47hnHCz

MediaPost asks a very good question about the likely profitability to Netflix of reviving Arrested Development, but ultimately Netflix, like cable companies before it, may fund a program that isn’t profitable directly, but indirectly contributes to the bottom line of the whole channel. Â Mad MenÂ on AMC is unlikely to be directly profitable for AMC but it raises the profile and perception of the network and is worthwhile as a result.